Our Story
Rhinestones Unlimited was built on a passion for supporting artists, performers, designers, and the small businesses that bring creativity to life. Founded in 1999 and based in Minneapolis, we are a family-owned wholesale supplier of genuine crystal, rhinestones, and embellishments. For 27 years, we have helped dancers, skaters, costumers, and creative businesses stand out with custom apparel, accessories, and costume embellishments.
We are proud to be a Preciosa® Platinum Elite Authorized Partner, and we bring the same passion to every order, whether you are creating a single custom piece or supplying a growing business. When you contact our team, you are connecting with industry experts who understand your business, your timelines, and your passion for creating something extraordinary.
Our Core Values
Everything we do is guided by four core values that shape the way we serve our customers every day:
- Strive to Be the Best.
- Support with Compassion.
- We Get It!
- Do the Right Thing.
Who works at Rhinestones Unlimited?
Our staff includes industry professionals: designers, instructors, performers, and small business owners who understand the challenges you face because we have lived them ourselves. We do not push one-size-fits-all solutions. We work with you to find what fits your design, budget, and timeline.
What does Rhinestones Unlimited sell?
We carry one of the industry's largest in-stock selections of rhinestones, trims, crystal jewelry, and embellishment supplies. You will also find metals and appliques, plus the tools of the trade to complete your creation with confidence.
We have developed a full collection of quality crystal performance jewelry for children and adults, and our trend-setting Crystal Avenue collection keeps the hottest accessories within your customers' reach.
What services does Rhinestones Unlimited offer?
We strive to make your experience positive and professional as you bring your vision to life. In addition to our extensive product knowledge and extended product line, we offer resources to inspire your creative work at no extra cost. Trend forecasting, product research, tools, and tutorials are available online, ready when you need them.
One-on-one consultations in our showroom provide a thorough understanding of how our products fit your creation. Our business services are designed to help your company grow at any stage, large or small. From small-quantity to bulk sales and custom repackaging, through retail display, store packaging, and price lists, to reduced-rate shipping and our Price Match Promise, we are committed to helping you reach your goals.
FREQUENTLY ASKED QUESTIONS
When was Rhinestones Unlimited founded?
Rhinestones Unlimited was founded in 1999 by Angie Price and her father, Fred, in the back room of the family home. It has grown into one of the largest rhinestone and costume trim wholesalers in the United States.
What crystal brands does Rhinestones Unlimited carry?
We are a Preciosa Platinum Elite Authorized Partner carrying MAXIMA Crystals by Preciosa®, Swarovski®, Preciosa VIVA12®, LUX European Crystal®, Starcut Crystal™, and our private-label PriceLess Crystal™. Genuine Swarovski crystal is available by special order.
Does Rhinestones Unlimited sell to businesses?
Yes. We are a direct business-to-business wholesale distributor. Registered businesses can apply for preferred business pricing to unlock wholesale rates across our catalog, with approval in one business day.