FAMILY-OWNED SINCE 1999
About Rhinestones Unlimited
Supporting artists, performers, designers, and creative businesses with sparkle, expertise, and personal service for 27 years.
OUR STORY
Built Around the People Who Create
A family-owned business with a passion for helping creativity come to life.
Supporting Artists Through Collaboration for 27 Years
Rhinestones Unlimited was built on a passion for supporting artists, performers, designers, and the small businesses that bring creativity to life. Founded in 1999 and based in Minneapolis, we are a family-owned wholesale supplier of genuine crystal, rhinestones, and embellishments. For 27 years, we have helped dancers, skaters, costumers, and creative businesses stand out with custom apparel, accessories, and costume embellishments.
We are proud to be a Preciosa® Platinum Elite Authorized Partner, and we bring the same passion to every order, whether you are creating a single custom piece or supplying a growing business. When you contact our team, you are connecting with industry experts who understand your business, your timelines, and your passion for creating something extraordinary.
MEET RHINESTONES UNLIMITED
A Family-Owned Rhinestone Supplier
Meet the people behind the sparkle and take a look inside Rhinestones Unlimited.
WHAT GUIDES US
Our Four Core Values
Real values are defined by actions and behaviors, not simply words on a page.
Everything we do is guided by four core values that shape the way we serve our customers, work with our partners, and support one another every day.
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OUR TEAM
Who Works at Rhinestones Unlimited?
Real people who understand the industries, the challenges, and the possibilities.
Kind Humans Ready to Help! |
Our staff includes industry professionals: designers, instructors, performers, and small business owners who understand the challenges you face because we have lived them ourselves. We do not push one-size-fits-all solutions. We work with you to find what fits your design, budget, and timeline. |
Expertise You Can Actually UseWhether you need help estimating a project, choosing between crystal brands, selecting a color, or finding the right product for an application, our goal is to give you practical guidance that helps you create with confidence. |
Expert Guidance for Design, Estimating & Product Selection |
PRODUCTS & POSSIBILITIES
What Does Rhinestones Unlimited Sell?
A deep selection of sparkle, backed by the knowledge to help you choose it.
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We carry one of the industry's largest in-stock selections of rhinestones, trims, crystal jewelry, and embellishment supplies. You will also find metals and appliques, plus the tools of the trade to complete your creation with confidence. We have developed a full collection of quality crystal performance jewelry for children and adults, and our trend-setting Crystal Avenue collection keeps the hottest accessories within your customers' reach. |
Six Crystal Brands. Packaging Options for Every Business. |
After 27 Years, We're Really Good at Anticipating What You'll Need. |
In Stock When You Need ItDecades of experience help us anticipate the colors, sizes, products, and quantities our customers rely on. Maintaining a deep in-stock selection is one of the ways we help keep creative projects and businesses moving. |
SERVICE & SUPPORT
What Services Does Rhinestones Unlimited Offer?
From inspiration to fulfillment, we're here to help you bring your vision to life.
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We strive to make your experience positive and professional as you bring your vision to life. In addition to our extensive product knowledge and extended product line, we offer resources to inspire your creative work at no extra cost. Trend forecasting, product research, tools, and tutorials are available online, ready when you need them. |
We Love Helping Our Customers Bring Their Visions to Life |
One-on-one consultations in our showroom provide a thorough understanding of how our products fit your creation. Our business services are designed to help your company grow at any stage, large or small. From small-quantity to bulk sales and custom repackaging, through retail display, store packaging, and price lists, to reduced-rate shipping and our Price Match Promise, we are committed to helping you reach your goals.
Same-Day Shipping, Packed with Care & a Personal Touch |
Ready When You AreWe know your timelines matter. Our team works every day to get the products you need into your hands quickly, accurately, and with the care and personal attention we would expect for our own businesses. |
FAMILY-OWNED. CUSTOMER-FOCUSED.
We Show Up Every Day Ready to Help You Sparkle
Behind every order is a real team that understands how much the details matter.
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Whether you are creating a single custom piece, preparing for competition season, managing production, or building a growing business, our goal is the same: to be ready with the products, knowledge, inventory, and support you need. |
We Show Up Every Day Ready to Help You Sparkle |
A LOOK BACK
20 Years in Color
A colorful look back at the people, products, creativity, and memories that helped shape Rhinestones Unlimited.
Rhinestones Unlimited was founded in 1999 by Angie Price and her father, Fred, in the back room of the family home. What began as a way to help dance studios purchase costume embellishments below retail pricing grew into one of the largest rhinestone and costume trim wholesalers in the United States.
FREQUENTLY ASKED QUESTIONS
When was Rhinestones Unlimited founded?
Rhinestones Unlimited was founded in 1999 by Angie Price and her father, Fred, in the back room of the family home. It has grown into one of the largest rhinestone and costume trim wholesalers in the United States.
Is Rhinestones Unlimited a family-owned business?
Yes. Rhinestones Unlimited has been family-owned since it was founded in 1999. Today, that family-business mindset continues to shape the personal service, long-term relationships, and hands-on expertise we bring to our customers.
What crystal brands does Rhinestones Unlimited carry?
We are a Preciosa Platinum Elite Authorized Partner carrying MAXIMA Crystals by Preciosa®, Swarovski®, Preciosa VIVA12®, LUX European Crystal®, Starcut Crystal™, and our private-label Priceless Crystal™. Genuine Swarovski crystal is available by special order.
Does Rhinestones Unlimited sell to businesses?
Yes. We are a direct business-to-business wholesale distributor . Registered businesses can apply for preferred business pricing to unlock wholesale rates across our catalog, with approval in one business day.
Can Rhinestones Unlimited help me choose the right rhinestones?
Yes. Our team includes industry professionals with experience in design, performance, instruction, costume embellishment, and small business. We can help with product selection, estimating, application questions, and finding options that fit your design, budget, and timeline.
BUY WITH CONFIDENCE
Ready. Set. Sparkle.
Whether you're creating one unforgettable piece or building a growing business, we're here with the products, expertise, inventory, and support to help bring your vision to life.
WHY BUY FROM RHINESTONES UNLIMITED