FROM THE LEADERSHIP TEAM

Our Four Core Values

Real values are defined by actions and behaviors, not words on a page. Here's what we hold ourselves to.

When businesses speak about their values and culture, people often tune out. They don't relate that carefully worded statement from a CEO or a member of the leadership team to anything real for them. They often just hear words, much like the adult voices in a Charlie Brown cartoon: "Wha-wa, wa-wa, wa."

A company's real values are defined in the actions and behaviors of its employees and its management, not by words on paper or a slogan on a sign. Our team at Rhinestones Unlimited has identified the kind of behaviors and attitudes we want to surround ourselves with as we set out to serve our amazing customers.

We settled on four values that we will strive for and measure ourselves against.

01

Strive to Be the Best

Seeks excellence. An industry leader.

It sounds cliché. Everyone says they want to be "the best." Very few actually are. We are not saying we are the best. We have adopted "Strive to be the Best" as a company value, an ongoing journey.

We are committed to pursuing excellence within our industry, incorporating best practices into our processes, efforts, and operations. Our mindset is to be an industry driver and a superhero for our customers. When they need products or services, we are prepared and ready to deliver.

02

Support with Compassion

Act with purpose, empathy, and understanding.

This business was started to allow dance studios to buy costume embellishments below retail pricing and then sell those rhinestones to their students at retail pricing: to give dance studios another revenue source, to support dance studios. Over time, that basic concept has survived. Our customer base has expanded beyond just dance studios, but at its core, this business exists to support artists. Artists such as teachers, costumers, dancers, skaters, athlete-artists, performers, nail artists, designers, and craftsmen.

Support with compassion, for us, means supporting our customers and co-workers by listening and solving problems. A goal is to always assume good intentions, be willing to go the extra mile, and do our best to foster loyal and trusting relationships. We hope to save the day with our compassion superpower. If we can help our customers and co-workers succeed, we succeed.

03

We Get It!

Industry experts, unlimited with possibilities, we make it happen.

In addition to striving to be the best in our industry, we need to be experts in our industry. We know our markets, recognize trends, and support our customers' artistic ideas, no matter how crazy, with our vast knowledge of rhinestones, trims, and performance sparkle.

We are committed to staying on top of new products, ideas, and trends to help solve issues for our customers with our product selection, product availability, service, and design capabilities.

We understand the dance studio business, we understand costume embellishment, and we understand beauty supply. We understand the industries, the challenges, and the opportunities for our customers to succeed. We understand what customers are looking for. We work closely with Preciosa^®, who also "gets it" with their unwavering support of their distribution partners and their customers. We have incredible, long-lasting, and loyal relationships with our manufacturers. Together, we are not just a manufacturer and distributor: we are industry experts!

04

Do the Right Thing

Honesty, integrity, and ethical behavior.

When we talk of "Do the Right Thing," you already, instinctively, know what that means: act with integrity, communicate honestly with each other, our customers, and our business partners and vendors.

So how does that translate into a core value for the company?

Do the Right Thing, for Rhinestones Unlimited, simply means we expect our employees and each other on our leadership team to be honorable and honest, to act with integrity when dealing with our customers, business partners, and each other. Simply put, we aim to be a good supplier, a good partner, and a good co-worker.

Treat each other and our customers as we'd like to be treated, regardless of the circumstances. It's not any more complicated than that.

These are four core values that we believe currently exist in our business. Four core values that we will seek out in new hires and hold all employees accountable to. Four values that we will use in evaluating our employees, processes, and business decisions as we move forward.

Sincerely,

The leadership team at Rhinestones Unlimited