SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal

Genuine Brilliance Guaranteed

In the current market, ensuring the authenticity of your crystals is more important than ever. With Swarovski's decision in 2021 to cease selling loose crystal components and focus solely on their own jewelry manufacturing, the landscape for premium European Crystals has shifted. It now feels like everyone is claiming their crystal rhinestone components are either Austrian, European, Swarovski or Preciosa.  MAXIMA Crystals by Preciosa and LUX European Crystal now stand as leading authentic brands, backed with certification, and readily available for purchase.

The fact that a once dominant player like Swarovski exited the loose component market partly due to issues with brand control and counterfeiting underscores the importance of sourcing wisely. When you choose European crystals from an authorized distributor like Rhinestones Unlimited, a Platinum Authorized Partner of Preciosa, you eliminate the risk of purchasing imitation or substandard products.

Buying through authorized channels provides a direct link to the manufacturer, guaranteeing that you are receiving genuine European Crystals produced by Preciosa in the Czech Republic. This ensures not only the superior sparkle and quality you expect but also the ethical and sustainable practices associated with the brand. Secure your sparkle and invest in the real deal.