Bulk
Crystal
Jewelry & 
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Crystals 
Sales &SWAROVSKI® CRYSTALS
THE ORIGINAL CRYSTAL ICON.
Swarovski has set the standard for cut crystal for more than 130 years. Founded in 1895 in Wattens, Austria, the brand is known worldwide for precision cutting, consistent color, and a sparkle that made it a favorite across dance, skating, fashion, and design. As of June 1, 2026, genuine Swarovski crystals are available again to makers and businesses everywhere, and Rhinestones Unlimited is glad to carry them.
SHOP SWAROVSKI
A SWAROVSKI RESELLER SINCE 1999
Rhinestones Unlimited has supplied genuine crystals to dancers, skaters, costumers, and designers since 1999, and Swarovski was on our shelves from the start. When Swarovski stepped back from the loose-crystal market in 2020, our customers were left without supply almost overnight.
Preciosa stepped in. They expanded their colors, sizes, and production so no costume, routine, or collection lost its sparkle. Now that Swarovski has reopened access in 2026, we are glad to carry it again, right alongside the MAXIMA Crystals by Preciosa® line our customers have trusted for years.
SWAROVSKI® AND MAXIMA: A QUICK COMPARISON
Both are premium European crystals with real heritage. Here is how they line up so you can pick what fits your project.
| Swarovski® Crystals | MAXIMA Crystals by Preciosa® | |
|---|---|---|
| Origin | Wattens, Austria | Crystal Valley, Czech Republic |
| Heritage | Precision cut crystal since 1895 | Bohemian glassmaking since 1548; MAXIMA is Preciosa's premium cut |
| Faceting | Signature XIRIUS Rose star cut | MAXIMA cut with added facets for high brilliance |
| Material | Lead-free crystal | Lead-free crystal |
| Availability at RU | Limited stock; most colors by special order | In stock and ships within days |
| Best for | Projects that call for the Swarovski name and look | High-shine work that needs great value and fast restocks |
| Value | Luxury price point | Premium quality at a friendlier cost |
A note of thanks: when Swarovski left the craft market, Preciosa kept our community supplied. That loyalty is why MAXIMA is still our recommended everyday crystal for bright, durable work without the luxury price tag.
Read the full comparison: What is the best alternative to Swarovski crystal?
PRECISION, BRILLIANCE, AND INNOVATION
Swarovski built its name on precision. The XIRIUS Rose flat back uses an exact star-cut facet pattern that returns a sharp, even sparkle, and the brand is known for tight quality control, so color and size stay consistent from batch to batch.
That precision pairs with a deep, evolving color range. Over more than a century, Swarovski has introduced new colors, coatings, and effects, from clean crystal to shimmer and iridescent finishes, that designers reach for when a look has to be specific and repeatable.
PREMIUM AUSTRIAN
CRYSTAL SINCE 1895
In 1895, Daniel Swarovski founded his company in Wattens, Austria, in the heart of the Tyrolean Alps. His work in precision crystal cutting made consistent, brilliant cut crystal possible at scale, and it shaped more than a century of design across jewelry, fashion, and performance. In 2025, Swarovski marked 130 years.
SOCIAL
RESPONSIBILITY
Swarovski says it works to make a positive impact on people, society, and the planet, with sustainability measures across its supply chain and a focus on circular innovation and inclusion. The Swarovski Foundation supports environmental and social causes worldwide.
CURIOUS ABOUT THE ALTERNATIVE? FALL IN LOVE WITH PRECIOSA®
If you want the same sparkle with deeper stock and a friendlier cost, MAXIMA Crystals by Preciosa® is where most of our customers land.
EXPLORE PRECIOSA