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Preciosa Platinum Elite Partner: Only One in the United States
Posted by Rhinestones Unlimited on Apr 1st 2026
A PRECIOSA® PARTNERSHIP ANNOUNCEMENT
The only Platinum Elite Partner in the United States.
Rhinestones Unlimited has been promoted to Platinum Elite Partner status with Preciosa®. Not just any partnership. Not one of several partners. The only Platinum Elite Partner in the entire United States.
Let us explain what this means and why it matters.
Rhinestones Unlimited: the only Platinum Elite Partner in the United States.
SECTION 01 · THE PROGRAM
What is a Platinum Elite partnership?
Preciosa's Authorized Partner Program is structured in four levels: Silver, Gold, Platinum, and the exclusive Platinum Elite designation. Each level represents increasing trust and depth of partnership with one of Europe's most prestigious crystal manufacturers.
Platinum is the highest status achievable. Preciosa describes it as "exclusively reserved for our most important, prestigious and trusted customers."
PRECIOSA® AUTHORIZED PARTNER PROGRAM
The Four Partnership Tiers
|
Trusted Partner
Silver
|
Highly Regarded
Gold
|
Highest Tier
Platinum
|
★ THE ONLY US PARTNER
Platinum Elite
|
|
|---|---|---|---|---|
|
PROGRAM BENEFITS
|
||||
| Tier Description | Trusted partner | Highly regarded, trusted and highly valuable partner | Highest status; reserved for most prestigious customers | Single Platinum partner per major market |
| 100% Bohemian-Made Guarantee | Yes | Yes | Yes | Yes |
| Customized Production | Limited access | Increased (but still limited) access | Unlimited access | Unlimited access |
| Inspiration & Innovation Platform | Limited access | Increased (but still limited) access | Unlimited access | Unlimited access |
| Marketing Menu | Limited access | Access included | Extended menu | Extended menu |
| Mini Design Box | Not included | Included | Included | Included |
| Special Sales Scheme | Not included | Not included | Included | Included |
| Seasonal Novelties Preview | Limited number, before release | Preview of some novelties | Purchase and review ahead of public release | Purchase and review ahead of public release |
| Partners Per Major Market | Multiple | Multiple | Multiple | Only one |
Here is what makes our promotion extraordinary: Preciosa grants Platinum Elite status to only one partner per major market. In the United States, that partner is Rhinestones Unlimited.
SECTION 02 · SELECTION
Why Preciosa chooses only one.
Platinum Elite Partnership is not something companies can apply for. Preciosa selects partners based on decades of performance, customer service excellence, and unwavering commitment to quality.
When Preciosa grants Platinum Elite status to a single US partner, they are making a definitive statement: this is the company we trust most to represent our brand and serve our customers in America.
For you, this means certainty. When you buy Preciosa crystals from RU, you are buying from the partner Preciosa themselves recommend.
SECTION 03 · YOUR GUARANTEES
What Platinum Elite status guarantees you.
01
100% authenticity
Every Preciosa crystal you buy from Rhinestones Unlimited is guaranteed authentic, Bohemian-made, and manufactured to Preciosa's standards. Our Platinum Elite status is Preciosa's direct endorsement that we are their most trusted US partner.
02
Complete product access
As the exclusive US Platinum Elite Partner, we have unlimited access to Preciosa's complete catalog, including customized production capabilities that standard distributors cannot access. More colors, more shapes, more special production options than any other US seller can offer.
03
First access to innovations
New seasonal colors? We preview them first. New cuts? We see them before public release. Our Platinum Elite status gives us exclusive early access to Preciosa's innovation pipeline.
04
Direct manufacturer knowledge
Platinum Elite Partners receive unlimited access to Preciosa's Inspiration and Innovation Platform: manufacturer-level knowledge for technical specifications, application techniques, and product selection guidance.
05
Proven quality standards
Preciosa does not grant Platinum Elite status casually. Our promotion confirms that we have met their highest standards for product knowledge, customer service excellence, quality control, and reliability as a long-term partner.
SECTION 04 · FOR YOU
Why this matters when you buy.
The authenticity problem.
The crystal market has a counterfeit problem. Imitation stones labeled as "Preciosa" appear in discount marketplaces. When you buy from an unauthorized seller, you are trusting their word with no manufacturer backing.
When you buy from the only Platinum Elite Partner in the United States, you have absolute certainty. Our status exists specifically to guarantee authenticity at the highest level.
The access difference.
Partnership tier determines catalog access and customization capabilities, and the chart above shows the full benefit breakdown across all four levels.
If you need a specific Preciosa color that is hard to find, we can get it. If you need customized production, we have direct access to Preciosa's production team. If you want the newest releases, we see them first.
The expertise factor.
We have direct access to Preciosa's technical team for complex questions. We receive manufacturer training on new products. When you call RU with a Preciosa question, you are talking to Preciosa's exclusive US partner with manufacturer-level knowledge.
SECTION 05 · OUR STANDARDS
What makes Rhinestones Unlimited different.
01
Decades of partnership
Preciosa's Platinum partnerships typically involve customers "many of whom we have worked with for decades." This is not a transactional relationship. It is a partnership built on shared values and proven performance.
02
Commitment to education
We do not just sell crystals. We educate customers on selection, application techniques, and quality differences. Our blog, customer service, and resources help you succeed. This commitment to education is part of why Preciosa chose us as their exclusive US partner.
03
Quality over volume
We could carry cheaper alternatives alongside Preciosa. We do not. When we sell Preciosa crystals, we sell genuine Preciosa: period. This uncompromising approach to authenticity aligns with Preciosa's values.
SECTION 06 · THE PRODUCT
The MAXIMA difference.
When you buy MAXIMA Crystals by Preciosa® from Rhinestones Unlimited, you are buying from the only source in America with Platinum Elite Partner backing.
MAXIMA represents Preciosa's premium crystal line with precision-cut, multi-faceted crystals and advanced DuraFoiling technology. As the exclusive US Platinum Elite Partner, we carry the complete range:
MAXIMA Flatback Rhinestones: in all sizes, colors, and effects.
MAXIMA Hotfix Rhinestones: for heat-set applications.
Specialty shapes, custom colors, and limited releases, including production options no other US seller can offer.
When Preciosa launches new MAXIMA innovations, we see them first.
SECTION 07 · LOOKING AHEAD
What this means going forward.
Our promotion to Platinum Elite Partner is a commitment to future excellence.
01
Expanded access
We are working with Preciosa to expand inventory, bring in exclusive colors, and provide even more options to our customers.
02
Enhanced support
Our Platinum Elite status gives us priority access to Preciosa's technical support team for manufacturer-level answers to your questions.
03
Innovation pipeline
As the exclusive US partner, we will bring you Preciosa's latest innovations first: new colors, new cuts, new specialty releases.
YOUR GUARANTEE
Your 100% guarantee of authenticity.
When you shop for Preciosa crystals in the United States, you have three options. You can buy from unauthorized sellers and hope for the best. You can buy from Silver or Gold partners and get reasonable assurance. Or you can buy from the only Platinum Elite Partner in the United States and have absolute certainty.
EVERY PURCHASE BACKED BY
Preciosa's highest partnership tier. Guaranteed authentic crystals. Preciosa quality standards. Manufacturer-level expertise.
SHOP WITH CONFIDENCE
Browse the complete collection.
Knowing you are buying from America's exclusive Platinum Elite Partner.
Questions about Preciosa products?
Call (952) 848-0133 · Email our team
As the exclusive US Platinum Elite Partner, we have manufacturer-level expertise to help you select exactly what you need. We are honored by Preciosa's trust and committed to earning it every day through exceptional service, unwavering quality standards, and expert guidance.
Thank you for choosing Rhinestones Unlimited, the only Platinum Elite Partner in the United States.