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PRECIOSA SPOTLIGHT

The Top Five Reasons Preciosa^® Is the Leader in Luxury Crystal Rhinestone Production

The science and centuries of Bohemian heritage behind the world's pinnacle flatback crystal.

Join us as we break down the exact science and centuries of Bohemian heritage that place the Preciosa^® Chaton Rose MAXIMA at the absolute pinnacle of the industry.

From its revolutionary 15-facet geometry that reflects an unparalleled 264 unique rays of light, to a meticulously controlled, lead-free European manufacturing process that guarantees flawless color consistency from micro-sizes to statement stones, Preciosa leaves nothing to chance. Backed by hidden-underside engineering like their genuine silver reflective layer and industrial-grade DuraFoiling™, these stones don't just deliver breathtaking, multi-angle brilliance; they are rigorously wash-tested, sweat-resistant, and built to withstand the demands of the runway, stage, and real-world wear.

Read on to discover how Preciosa marries old-world artistry with cutting-edge optical precision to give designers, costumers, and creators a best-in-class product they can trust implicitly.

01

Optical Brilliance

The world's shiniest faceted flatback crystal.

Brilliant by design. Brilliance, engineered. Precision you can see.

The Preciosa^® Chaton Rose MAXIMA delivers unmatched brilliance through precision geometry and optimized faceting. This crystal reflects 264 unique rays of light, features an optimized cut for precise light dispersion, and uses 15 facets in the most-used sizes (18 in larger sizes) versus the market standard of 12, and 12 facets in microsizes versus the market standard of 8.

Quantifiable brilliance

• Reflects up to 264 unique rays of light
• Independently measurable optical performance
• Not subjective shine: precision-engineered light return through 15 optimized facets

Optimized cut

• Proprietary facet arrangement designed specifically for precise light dispersion
• 15 facets versus the market standard of 12 in the most-used sizes
• More facets means more light breaks, which means more sparkle

Light return

• Designed to deliver consistent brilliance from multiple viewing angles, not just straight-on
• Optimized to minimize "dead zones" where light is typically lost in flatback stones
• A high-impact table-to-circumference ratio

02

Color and Size Consistency

Brilliance, faithfully reproduced: in every color, every size.

Chromatic precision across sizes. Aesthetic integrity. From micro-size to statement sizes, the same visual promise.

The Preciosa^® Chaton Rose MAXIMA is engineered for visual consistency across sizes and an expansive color and coating portfolio. With 100+ colors and coatings, size-specific glass recipes for consistent color and brilliance, and strict production tolerance across batches, the visual possibilities are never compromised.

Size-to-size visual consistency

• Engineered to look consistent from ss2 to ss48
• Maintains brilliance and overall appearance at every scale
• No one-size-fits-all approach to performance

Color and coating fidelity

• 100+ colors and coatings designed for clarity and impact
• Shade consistency across sizes
• Reliable visual results for seasonal palettes and signature shades

Complete control

• Lower variable tolerance than industry standard
• Predictable batch-to-batch results for production runs
• Confidence for designers, applicators, and sourcing teams

03

Underside Engineering

What you don't see is what makes the difference.

Where brilliance meets durability. Hidden engineering, visible impact.

The underside of the Preciosa^® Chaton Rose MAXIMA is engineered as a layered system to elevate light return and protect long-term integrity. A Silver Reflective Layer enhances refined light return and color depth (it actually contains silver; it's not just silver-colored). The bottom DuraFoiling^™ Layer protects the underside for long-term durability and resists peeling and lifting. The result read clean: nothing on the underside interferes with the crystal's performance on the surface.

Silver Reflective Layer

• Positioned between the stone underside and the protective layer
• Enhances light return with a refined, even reflection that avoids the harsh glare of mirror foils
• Supports color depth and overall brilliance

DuraFoiling^™ Layer

• Securely bonded protective layer designed to resist peeling, flaking, or lifting
• Protects the underside in demanding applications and long-term wear
• Maintains visual clarity, engineered to remain unobtrusive both from the top of the stone and the underside of the carrier material

Visually clean integration

• No visible interference through the stone
• No clouding, discoloration, or dulling effect
• The underside supports the brilliance, never competes with it

04

Exceptional Performance

Designed for real-world wear, without compromise.

From runway to real life. Wear-tested. Wash-tested. Production-ready. Made for movement.

The Preciosa^® Chaton Rose MAXIMA delivers lasting brilliance under real-world wear and tear. DuraFoiling^™ supports long-term wear performance and resists peeling and lifting, paired with secure adhesion and sweat resistance. Garments and accessories made with the Chaton Rose MAXIMA offer machine-wash reliability backed by extensive laboratory and wear testing.

Secure adhesion

• DuraFoiling^™ Layer helps prevent separation of layers and protects underside integrity over time
• Enhanced hotfix glue and easy application
• Can be applied to a wide array of carrier materials, including leather and cashmere

Wash and wear reliability

• Machine-wash tested
• Sweat-resistant performance
• Stones stay in place and retain brilliance

Rigorous testing protocol

• Temperature shock tests
• Scratch and pull tests
• Artificial sweat exposure
• Drop tests and UV exposure with no fading

05

Trusted Quality

Traceable quality you can count on. High performance, responsibly made.

Shine with confidence. Lead-free. Controlled. Reliable.

The Preciosa^® Chaton Rose MAXIMA is the culmination of uncompromising quality and responsible European production. It offers higher quality glass with a higher refractive index than similar competing products, reliable European manufacturing and traceability, and exceptional optical performance within its price segment.

Material integrity

• Lead-free
• Finest locally sourced raw ingredients: 80 percent Czech, 10 percent elsewhere in the EU. The remaining 10 percent that come from outside the EU are primarily heavy metals and sourced only from accredited suppliers with onsite verification.
• Higher refractive index than similar competing products

Reliable European manufacturing

• Consistent quality control
• Fewer defects and claims than with competing products
• Full traceability and responsible production, in line with European Union legislation and guidelines

Exceptional value

• Premium optical performance within its price segment
• Best-in-class cut and shine for the cost
• Long-term reliability reduces downstream issues

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