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    Rhinestones 101: What Rhinestone Glue Do I Need?(Post)

    Finding the perfect rhinestone for your project can be a thrilling challenge. Selecting the right glue might not seem as exciting at first, but trust me, it can make or break your project. Today, we’l

    Swarovski New Colors for Spring/Summer 2017 Trends, part 2(Post)

    Ah, new colors. I love this time of year…these posts let me get truly ridiculous. And, you keep reading! (Sucker.) Ahhhhh, dear reader. I’m truly thankful for you. Ok, so, let’s get on with it. Yello

    Swarovski Electric Color Crystals for Nails(Post)

    As proud Swarovski Authorized Reseller and packager of Swarovski retail-ready crystals for nails art, we continue to bring our customers the latest innovations from Swarovski. Our commitment is ser

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six

    The Ultimate Guide to Applying Sew-On Rhinestones(Post)

    Glamorous, brilliant, and attention-grabbing, sew-on rhinestones are a crafter’s dream come true. Whether you’re embellishing a costume, adding sparkle to everyday clothing, or creating custom designs

    Swarovski Crystals Around the World - Austria(Post)

    Virtual Travel Blog First Stop - Austria! Austria may be one of Europe’s smallest countries, but it is also one of the most popular destinations in the world. Whether you’re traversing across its draw

    DIY Dance Costumes (Simple)(Post)

    We are showcasing a couple more of our simple styles of DIY costumes. At first glance, these might not appear so "simple", yet with adding a few of our appliques to a basic dress or crop top and br

    Swarovski Crystals For Nails Distributor Displays(Post)

    Swarovski Retail-Ready Complete Displays & Product Refills Complete Display - Option A: Crystal & Crystal AB Shapes Features a 3-pack of 30 SKUS of our most popu

    Rhinestone Stars for the Fourth of July: Project Ideas(Post)

    Fourth of July Star-Spangled Sparkle: Rhinestone Star Projects for the Fourth of July A few well-placed stars turn everyday summer pieces into something worth a second look on the Fourth. Red, white

    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    Trending Fall DeLite Colors(Post)

    What is better than a beautiful and bright color palette for fall? The new Swarovski DeLite colors offer a romantic and purposeful color scheme.  "In 2021, JOMO not FOMO (JOY of missing out v. FEAR of