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    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    BeDazzled Ducks Trend: Sparkling Rubber Duck Craze(Post)

    Duck Duck Crystal Duck! Remember the fun, feel-good trend of rubber ducks popping up on Jeeps everywhere? Well, get ready for the next big thing: BeDazzled Ducks! Just like the Jeep ducking craze, thi

    Pantone Color of the Year 2016: It's Twins!(Post)

    For the first time in Pantone’s history, the color company announced two shades for the title of “Color of the Year 2016”: Rose Quartz is a soft warm pink, balancing the misty baby blue of Serenity. A

    NEW Swarovski DeLite Colors(Post)

    LOVE ALL Crystal and Emotions - Unfolding the Passion of CreativityAs an extension of the Lacquer Pro color family, Swarovski announces the addition of five new Delite Effect colors with their Fall/Wi

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six

    Hotfix Rhinestone Trims | Self-Adhesive Crystal Tape(Post)

    How To Use Self-Adhesive Hotfix Rhinestone Trims Sparkle Up Your World with PriceLess Crystal Rhinestone Trims! Get ready to add a touch of dazzling glamour to your projects with PriceLess Crystal Sel

    World Dance Organisation | Celebrating Dance Talent(Post)

    World Dance Organisation: Celebrating Excellence With Sparkle For the second year in 2025, the World Dance Organisation (WDO) brings together dancers, teachers, and supporters from around the globe fo

    Sparkle in the Spotlight 2021(Post)

    Sparkle In the Spotlight Competition 2021 2021 marked our 4th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favori

    Crystal Avenue: Affordable Sparkle for Prom & Bridesmaids(Post)

    Big moments deserve a little extra sparkle. Whether you're getting ready for prom, standing beside your best friend on her wedding day, or planning your own bridal look, you want to feel confident, p

    DIY Pride Tumbler(Post)

    Supplies: E6000 Plus no odor 3cc syringe 18 gauge tip Crystalline pick-me-up tool Crystalline Magical tray Swarovski Crystals Heart rainbow tumbler How to: Step 1: Attach the 18 gauge tip to the sy

    Rhinestones 101: Choose Your Rhinestone Color (Post)

    Whether you are just starting your first rhinestone project or have jazzed up your own stuff for years, learning about your different options can help you strengthen your arsenal of sparkle. Let’s div

    Swarovski New Colors for Fall/Winter 2013-14(Post)

    Available now, Swarovski Elements has introduced two new colors for Fall/Winter 2013-14: Light Turquoise and Crystal Blue Shade; here they are, ready to grace your creative projects with allure. In t