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    New! Nail Bundle for Nail Techs and Distributors(Post)

    WHILE SUPPLIES LAST! $1030 Retail ValueAs a bundle we are able to offer huge savings; pick up this LIMITED-EDITION PRODUCT BUNDLE before they are gone! Note: Distributors should purchase 3- ...

    Trend Report: Spring & Summer Nails(Post)

    The snow is thawing, spring is arriving, and you know what that means: a MAJOR nail refresh. Today, I am diving into my favorite top nail trends for this spring and summer. Take it from me, it’s time ...

    Design and Shine Nail Art Competition 2020(Post)

    Congrats to Chey Paris of @polishedhawaiiHere are our 4 semifinalist submissions!Below are their semifinalist original submissions to showcase their work. We picked our Top Five semifinalists to comp ...

    4 Rhinestone Earring Trends to Rock This Year(Post)

    The new year is here and I don’t know about you but I am ready to live it up! Adding a little sparkle to my outfits is one of the ways I find joy in my life. I feel like the perfect rhinestone jewelr ...

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed ...

    DIY Sparkle Grey Wrap Bracelet Kit(Post)

    DIY Sparkle Grey Wrap Bracelet Kit Let's get our DIY on and make one of these super cute leather grey wrap bracelets with Preciosa Crystals. You can choose between 5 different colo ...

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those move ...

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Si ...

    GEMGEL Adhesive Design & Shine Nail Art Competition(Post)

    WIN A $500 VISA GIFT CARD!Calling all nail techs, it's your chance to DESIGN AND SHINE ✨ We want you to show us your skills and apply to be one of five techs chosen to compete for the public vote! De ...

    Bows! Bows! Bows! DIY Bow Heaven(Post)

    We have crystals in every color for your bows in every color. Whether you want to add some Swarovski fancy stones to make your bow sparkle the most on stage for your dance competition or ad ...

    Cheers to Swarovski(Post)

    A Bittersweet Goodbye to a Beloved Brand-And Some Swarovski Support So, today is the day. December 28, 2022. The day that we remove Swarovski from our website and from our inventory. The brand that ...

    DIY Dance Costume (Advanced)(Post)

    From your most advanced dancer,  to your daughter who you want to shine in the spotlight with her new dance solo, to the 3rd place finalist on World of Dance - sometimes you just want the best! ...