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    What Is the Best Alternative to Swarovski Crystal Rhinestones?(Post)

    BUYER'S GUIDE What Is the Best Alternative to Swarovski® Crystal Rhinestones? The Preciosa® Chaton Rose MAXIMA, explained: who uses it, how it compares, and why thousands of designers made the switch

    Sparkle Is Her Love Language: Meet Johnette Rutledge(Post)

    Some people pick up a hobby. Others can't stop creating. For Johnette Rutledge, creativity has always been part of who she is. As a third-generation dance educator from Eagan, Minnesota, she gre

    Swarovski Crystals For Nails Distributor Displays(Post)

    Swarovski Retail-Ready Complete Displays & Product Refills Complete Display - Option A: Crystal & Crystal AB Shapes Features a 3-pack of 30 SKUS of our most popu

    Preciosa MAXIMA: Frequently Asked Questions (Post)

    PRODUCT GUIDE What Is Preciosa® Chaton Rose MAXIMA? A premium European crystal flatback engineered for optical brilliance, durability, and production consistency. The Chaton Rose MAXIMA is Preciosa®

    Whoops, Fail!(Post)

    Haha! Dear reader, I totally biffed the color pairing suggestion in last month's article, "Swarovski New Colors for Spring/Summer 2017 Trends, part 2":     In actuality, PURPLE is th

    Cool Tool of the Day: Swarovski Crystal Applicator Tool and Die Sets!(Post)

    Last summer, I heard it said that crystal Rivets and Rose Pins will be the future of the rhinestone industry; that the trends are moving towards a sweeping use of these inventive and innovative unions

    Swarovski New Colors for Spring/Summer 2017 Trends, part 2(Post)

    Ah, new colors. I love this time of year…these posts let me get truly ridiculous. And, you keep reading! (Sucker.) Ahhhhh, dear reader. I’m truly thankful for you. Ok, so, let’s get on with it. Yello

    How to Use Flat Backs on Accessories(Post)

    Oh, the small but mighty flat back rhinestone. So versatile, so easy to use, so much payoff in visual pleasure. Get an idea of how and when our customers are using flat back stones in this five-part m

    How to Use Flat Backs in Beauty(Post)

    Keep up, dear reader. We're highlighting some of the creative ways that our customers use flat back rhinestones in their projects this week. We have four flat back lines for every budget, each with a

    How to Use Flat Backs in Interior Design(Post)

    Continuing this week's stream of clever ways our clever customers incorporate the very versatile flat back rhinestones in their everyday and special occasion projects. Today’s topic is: Flat Backs in

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things