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We met Theresa Cruz at our first Dance Teacher & Studio Owner Workshop in Chicago in 2013. She attended the workshop and the United Dance Merchants of America (UDMA) trade show in anticipation of open

Education What Are Preciosa®'s Eco-Conscious Crystal Colors? A look at the cadmium-free colors behind Preciosa's push for more sustainable crystal manufacturing. Preciosa's eco-conscious crystal colo

Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheerlea

"In all my four years on this team, I have never felt so calm and confident heading into nationals. Our coaches have been beyond supportive… Our choreographers put both themselves and our team to the

NEON MAXIMA Crystals by Preciosa MAXIMA Crystals by Preciosa Neons come in six show-stopping colors: Pink, Orange, Yellow, Green, Blue and Violet that glow under UV light. Preciosa neon effects are av

In my sleuthing journalism, I've uncovered some sweet, some smarmy truths about the folks behind your glittering Rhinestone Unlimited packages. Who are these people on the other side of your order, re

For today’s Rhinestones 101 lesson, we’re answering the question that stops SO many projects right at the starting line: How Many Rhinestones Do I Need? You’ve picked your design, your crystal line, y

The Crystal Ninja is at it again!  Our friend Kellie DeFries is certainly the ninja of glue and tools for rhinestone application.  Recently Kellie partnered with Supertite and developed two new glues

Oz has stepped out of its elusive place in our dreams and that gleaming, magical metropolis is about to grace our reality with a lush jeweled green: Pantone has announced that Emerald is, officially,

Brynley Mestan is a new client this past season to join the To Die For Costumes family and they could not be happier. Brynley is 8 years old from Priscilla and Dana's School of Dance in North Kansas C

No screen shows crystal accurately. Monitors shift color, lighting changes everything, and a stone that looks right online can read completely differently on stage. Watch our crystal experts walk...

Haha! Dear reader, I totally biffed the color pairing suggestion in last month's article, "Swarovski New Colors for Spring/Summer 2017 Trends, part 2":     In actuality, PURPLE is th