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    Ovation Performance Jewelry and Accessories(Post)

    Create a professional look with a beginner budget with Ovation Performance Jewelry and Accessories Ovation Performance Jewelry & Accessories™, made with Swarovski® crystals, give new competitors the

    Swarovski New Colors for Fall 2016/Winter 2017 Trends(Post)

    Swarovski has announced new flat back crystal colors! Light Chrome is in already on our shelves and we are taking pre-orders now for Scarabaeus Green. We are expecting the first shipment of these f

    Come Alive in Color in 2017(Post)

    2017 is exploding with new hues to love! Swarovski® alone has given us more than 20 new crystal shades and effects in our lineup this year (and, it’s only February!). In stock and ready to ship: Rainb

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback (5ss,

    (Non)Word of the Day: Strassing(Post)

    Did you know? “Strassing” is a 21st century bungle of a word. “Strass,” its base word, is a type of brilliant leaded glass used to imitate gemstones; basically, an early European synonym for a rhinest

    10 Ways to Sparkle Your Wedding(Post)

    Unless you ride a gossamer parade float crowned Miss Butter Queen at the state fair or are voted to the homecoming court, your queenly days are numbered. For most, there are maybe only 7 times in your

    What’s the Difference Between AB and Non-AB Rhinestones?(Post)

    While searching for rhinestones, you keep coming across an unfamiliar term—AB. What does AB stand for? And what's the difference between AB and non-AB rhinestones? Does it matter which kind you buy? T

    Minnesota Dance Team Getting Ready to Shine(Post)

    Some of the volunteers and RU employees who helped embellish the U of MN costumes with Swarovski crystal product.Swarovski® is constantly on the search to work with the most skilled artists worldwide,

    Preciosa SS2025 Launch(Post)

    Mad for Sparkle- Preciosa Crystal Innovations for Spring Summer 2025 The Ethical and Sustainable Manufacturing of Preciosa Crystal With a trend towards buying the cheapest or fastest rhinestones and c

    20th Anniversary Sample Card Giveaway!(Post)

    UPDATE Sept 2019: We are in our last month of CELEBRATING 20 YEARS IN COLOR! 50% ALL SAMPLE CARDS with COUPON CODE: 20YEARS! FREE 20 YEAR SAMPLE CARD WITH EVERY SAMPLE CARD PURCHASE Offer exp

    Practice to Performance – A Professional Look on a Beginner Budget(Post)

    Be honest: if you clicked past Dancing with the Stars on your way to your all-time favorite movie marathon, wouldn’t you go back to the ballroom show - just for a minute - to see what the woman’s d