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    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    The Ultimate Guide to Using Flatback Rhinestones on Clothing(Post)

    Do you have a piece of clothing that you think would look amazing covered in bling, but you’re hesitant because you aren’t sure how to shop for and apply rhinestones properly? Don’t give up on your ar

    Swarovski New Colors Spring/Summer 2015(Post)

    Swarovski has announced their two new colors, Tangerine and Iridescent Green! These beautiful shades are available now, ready in time for you to plan your Spring/Summer 2015 collections. Tangerine (St

    10 Ways to Sparkle Your Wedding(Post)

    Unless you ride a gossamer parade float crowned Miss Butter Queen at the state fair or are voted to the homecoming court, your queenly days are numbered. For most, there are maybe only 7 times in your

    How To Use Rhinestones To Bling Gymnastics Leotards(Post)

    Poised and graceful, the gymnast rolls, leaps, and vaults across the floor and into the air. As they move, the reflective stones on their costume catch the light, shimmering in an array of colors and

    Beach Ready: Add Bling to Your Summer Accessories(Post)

    Summer is the most wonderful time of the year, and when it arrives, one thing we all love to do is hit the beach. Whether you’re lounging on a beach blanket catching some rays or taking a dip in the o

    Sparkle in the Spotlight 2020 Designer - Diego Medel Fashion(Post)

    Sparkle in the Spotlight 2020 - Diego Medel Fashion This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th

    PriceLess Crystal™—The Most Cost-Effective Crystal On the Market!(Post)

    Ladies, gents. You want the truth? Whether your medium is music, dance, skating, theater, cheer, posing, acrobatics, pageantry, riding, showing or just wowing the crowd (politics? Does that count?), r

    2013 is a Lovely Green...(Post)

    Oz has stepped out of its elusive place in our dreams and that gleaming, magical metropolis is about to grace our reality with a lush jeweled green: Pantone has announced that Emerald is, officially,

    Preciosa DIY Easter Egg Wreath(Post)

    April Crystal D.I.Y. Project- MAXIMA Crystals by Preciosa Easter Egg Wreath MAXIMA Crystals by Preciosa used for this Do-It-Yourself (DIY) Easter Egg Wreath 1. Light Sapphire Opal 16ss | Light Blue

    Swarovski DeLite Color Crystals for Nail Art(Post)

    As proud Swarovski Authorized Reseller and packager of Swarovski retail-ready crystals for nails art, we continue to bring our customers the latest innovations from Swarovski. Our commitment is servic