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    New! Nail Bundle for Nail Techs and Distributors(Post)

    WHILE SUPPLIES LAST! $1030 Retail ValueAs a bundle we are able to offer huge savings; pick up this LIMITED-EDITION PRODUCT BUNDLE before they are gone! Note: Distributors should purchase 3-bundles to

    MAXIMA and LUX Case Pricing: Wholesale Savings for 2026(Post)

    WHOLESALE UPDATE MAXIMA and LUX Case Pricing: Wholesale Savings for 2026 Case discounts, current promotions, and quantity breakdowns for preferred business pricing customers. MAXIMA Crystals by Preci

    How to Use Flat Back Rhinestones on Apparel(Post)

    This might sound like a tutorial, but it’s not. Not really. Flat back rhinestones don’t need much instruction. Grab some glue, put a dot down on your project, put your stone on the dot of glue, voila.

    New Color from Swarovski- Iris!(Post)

    The Power of PurpleNew in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Amethyst

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six

    GEMGEL Adhesive Design & Shine Nail Art Competition(Post)

    WIN A $500 VISA GIFT CARD!Calling all nail techs, it's your chance to DESIGN AND SHINE ✨ We want you to show us your skills and apply to be one of five techs chosen to compete for the public vote! Des

    Dance Costume Inspiration from To Die For Costumes - Arabella Buono(Post)

    This To Die For Costume was made for Arabella Buono, a lucky 17 year old who has been having her costumes designed and made by them for years. This year's solo song is 'Heart of Glass Crabtree' remix.

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    Preciosa MAXIMA: Frequently Asked Questions (Post)

    PRODUCT GUIDE What Is Preciosa® Chaton Rose MAXIMA? A premium European crystal flatback engineered for optical brilliance, durability, and production consistency. The Chaton Rose MAXIMA is Preciosa®

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed as Crystalpi

    Cheers to Swarovski(Post)

    A Bittersweet Goodbye to a Beloved Brand-And Some Swarovski Support So, today is the day. December 28, 2022. The day that we remove Swarovski from our website and from our inventory. The brand that b

    Swarovski® Corporate Restructuring (and what it means for you)(Post)

    NOTICE From our Swarovski Representative: "Swarovski has been successfully operating for over 125 years. To ensure that we remain a sustainable and relevant business in this rapidly evolving retail an