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    Support All Around!(Post)

    Dear customers, you never cease to amaze us! We are in constant awe of the little and big ways you take a completely new idea and- through challenges, redo’s, missteps- find a way to manifest your vis

    ✨ What Does the Color Red Symbolize? Meaning, Emotion, and Cultural Power(Post)

    If you’ve ever wondered what the color red symbolizes, you’re not alone. Red is one of the most emotionally powerful colors in the world. It represents passion and love, strength and courage, desire a

    COVID-19 & Rhinestones Unlimited(Post)

    Updated 5.4.20 Swarovski's Crystals Around the World- An Inspirational Color Story   WEBSITE OPEN - DIY Project Kits launched and are ready to ship! SHIPPING OPEN- We are shipping everyday Monday-

    5 Ways To Add Subtle Bling to Everyday Looks(Post)

    Incorporating just the right amount of sparkle into your daily wardrobe can elevate your style while keeping it sophisticated and chic. Adding subtle bling to everyday looks is easier than you think,

    We Support Artists(Post)

    We're talking to you, creator! It’s not just rhinestones that make you shine. After all, paint on a palette is still just paint- it takes the imagination and the action of an artist to bring the color

    Meet the Sparkle in the Spotlight 2018 Designers(Post)

     As we kick off our 2019 Sparkle in the Spotlight Swarovski Design Contest, we want to take a look back and the very talented designers who participated in our 2018 contest.  Each of the designers

    Sparkle in the Spotlight 2020- Apply Now!(Post)

    Calling all Costume Designers! Apply now for a chance to be 1 of 6 contestants chosen to compete in Sparkle in the Spotlight 2020.  You will design and create a show-stopping costume using Swarovski c

    The Ultimate Guide to Using Flatback Rhinestones on Clothing(Post)

    Do you have a piece of clothing that you think would look amazing covered in bling, but you’re hesitant because you aren’t sure how to shop for and apply rhinestones properly? Don’t give up on your ar

    New Color from Swarovski- Iris!(Post)

    The Power of Purple New in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Amethys

    How to Use Flat Back Rhinestones on Apparel(Post)

    This might sound like a tutorial, but it’s not. Not really. Flat back rhinestones don’t need much instruction. Grab some glue, put a dot down on your project, put your stone on the dot of glue, voila.

    Step-by-Step Application Instructions for Swarovski® Crystalpixie™(Post)

    Application of Crystalpixie™ Petite and Crystalpixie™Edge is easy, and can be used with your favorite nail polish or gel products: Apply two coats of traditional nail polish or gel color as usual, al

    ​Dance Costume Inspiration from To Die For Costumes - Mary Huffman(Post)

    We are thrilled to announce the new and exciting partnership with To Die For Costumes/Black Label Designs! She's been saving this one for the big reveal and we couldn't be happier to be a part of i