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    Swarovski® and the Oscars(Post)

    Did you watch the Oscars? This year marks the 89th year of the Academy Awards, possibly the most glorious spectacle of red carpet black tie there ever has been. And, for the last decade, Swarovski®

    Do Rhinestones Survive the Washing Machine?(Post)

    EDUCATION Do Rhinestones Survive the Washing Machine? Yes, if they were applied correctly and washed with a little care. Rhinestones can survive the washing machine, but survival depends on two things

    University of Minnesota Nationals Jazz Costume 2018(Post)

    Coming off a double national championship win last year- a mic drop moment, to be sure- the University of Minnesota Dance Team is heading back into the arena with new coaches, but the same jaw-droppin

    10 Ways to Sparkle Your Wedding(Post)

    Unless you ride a gossamer parade float crowned Miss Butter Queen at the state fair or are voted to the homecoming court, your queenly days are numbered. For most, there are maybe only 7 times in your

    Meet the Sparkle in the Spotlight 2018 Designers(Post)

     As we kick off our 2019 Sparkle in the Spotlight Swarovski Design Contest, we want to take a look back and the very talented designers who participated in our 2018 contest.  Each of the designers

    Pantone Color of the Year 2016: It's Twins!(Post)

    For the first time in Pantone’s history, the color company announced two shades for the title of “Color of the Year 2016”: Rose Quartz is a soft warm pink, balancing the misty baby blue of Serenity. A

    Come Alive in Color in 2017(Post)

    2017 is exploding with new hues to love! Swarovski® alone has given us more than 20 new crystal shades and effects in our lineup this year (and, it’s only February!). In stock and ready to ship: Rainb

    Sparkle Is Her Love Language: Meet Johnette Rutledge(Post)

    Some people pick up a hobby. Others can't stop creating. For Johnette Rutledge, creativity has always been part of who she is. As a third-generation dance educator from Eagan, Minnesota, she gre

    Sparkle in the Spotlight 2022 Official Rules(Post)

    OFFICIAL RULES 2022 Sparkle in the Spotlight Contest Official Rules (Application is now closed) NO PURCHASE NECESSARY. PURCHASE WILL NOT IMPROVE CHANCES OF WINNING. VOID WHERE PROHIBITED ALL PHOTOS AN

    Eco-Conscious Color: Brilliance in Preciosa Crystals(Post)

    Education What Are Preciosa®'s Eco-Conscious Crystal Colors? A look at the cadmium-free colors behind Preciosa's push for more sustainable crystal manufacturing. Preciosa's eco-conscious crystal colo

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six