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    Hotfix vs. Non-Hotfix Rhinestones for Clothing(Post)

    Are you looking for a way to bejewel your wardrobe? Sick of the same drab embroidery designs? If so, you’re in luck—rhinestones are here to save the day! Rhinestones can instantly transform any piece

    About Us(Post)

    Our story... In the mid-1990s, while working in the dance industry, Angie Price saw a need that wasn't being filled. The growing interest in embellishments among performers left an opening for a visio

    USDC 2017 – A Hurricane of Energy(Post)

    We had so much fun at USDC! Thank you to all who stopped by our Pro Lounge to relax with us and chat. We loved hearing your industry insight…and, sneaking a peek through the ballroom doors to witness

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    University of Minnesota Dance Team Sponsorship 2018(Post)

    If you think you have school spirit, take a look at the University of Minnesota, whose mascot and dancers have won national awards steadily for the past two decades. The U of M Dance Team has, in fact

    Swarovski New Colors Spring/Summer 2015(Post)

    Swarovski has announced their two new colors, Tangerine and Iridescent Green! These beautiful shades are available now, ready in time for you to plan your Spring/Summer 2015 collections. Tangerine (St

    Beach Ready: Add Bling to Your Summer Accessories(Post)

    Summer is the most wonderful time of the year, and when it arrives, one thing we all love to do is hit the beach. Whether you’re lounging on a beach blanket catching some rays or taking a dip in the o

    The Underside Engineering of Preciosa Chaton Rose MAXIMA(Post)

    Education What Is Rhinestone Foiling, and Which Backings Last the Longest? A layer-by-layer look at what's really underneath a crystal rhinestone, and why it decides whether stones stay put or fall o

    New Color from Swarovski- Iris!(Post)

    The Power of Purple New in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Amethys

    Introducing Chocolate — The New Preciosa® Neutral(Post)

    NEW COLOR A new neutral joins the Preciosa® Chaton Rose MAXIMA lineup. Introducing Chocolate — The New Preciosa® Neutral Indulgent, sophisticated, and undeniably chic, Chocolate redefines brown for a

    DIY Sparkle Monogram Tumbler KIT(Post)

    DIY Sparkle Monogram Tumbler KIT You won't get your cup mixed up with someone else, if you have your initial on it! Create your own custom personalized monogram tumbler with Swarovski crystals. You ca

    Swarovski New Colors for Spring/Summer 2017 Trends, part 2(Post)

    Ah, new colors. I love this time of year…these posts let me get truly ridiculous. And, you keep reading! (Sucker.) Ahhhhh, dear reader. I’m truly thankful for you. Ok, so, let’s get on with it. Yello