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    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    Preciosa SS2025 Launch(Post)

    Mad for Sparkle- Preciosa Crystal Innovations for Spring Summer 2025 The Ethical and Sustainable Manufacturing of Preciosa Crystal With a trend towards buying the cheapest or fastest rhinestones and c

    (Non)Word of the Day: Strassing(Post)

    Did you know? “Strassing” is a 21st century bungle of a word. “Strass,” its base word, is a type of brilliant leaded glass used to imitate gemstones; basically, an early European synonym for a rhinest

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    What’s the Difference Between AB and Non-AB Rhinestones?(Post)

    While searching for rhinestones, you keep coming across an unfamiliar term—AB. What does AB stand for? And what's the difference between AB and non-AB rhinestones? Does it matter which kind you buy? T

    Minnesota Dance Team Getting Ready to Shine(Post)

    Some of the volunteers and RU employees who helped embellish the U of MN costumes with Swarovski crystal product.Swarovski® is constantly on the search to work with the most skilled artists worldwide,

    Swarovski "Be Yourself"(Post)

    As your local Minnesota source for rhinestones and costume trimmings and a Swarovski Authorized Reseller, we like to bring you the latest inspiration and innovation straight from Austria! Make sure

    Swarovski New Colors for Spring/Summer 2014(Post)

    Have you seen these? Take a closer look at the two new fresh and beautiful Swarovski crystal colors: Light Silk and Crystal Rose Gold, available now in preparation for next year’s forecasted trends. T

    Xirius Stone, Serious Sparkle(Post)

    Well, they’ve done it again. Always on the verge of something groundbreaking, Swarovski has created the most brilliant crystal flat back to date: Xirius 2088 flat back. Sounds like something from spac

    How to Use Flat Backs in Beauty(Post)

    Keep up, dear reader. We're highlighting some of the creative ways that our customers use flat back rhinestones in their projects this week. We have four flat back lines for every budget, each with a

    Swarovski Mani Challenge(Post)

    UPDATE: Swarovski extended the Challenge through May 20th! Let's Create and Get Inspired Together! Let your nails shine with the Swarovski Crystal Mani Challenge HOW TO ENTER 1. Follow @crystal.beauty

    UMDT Performs Beautifully for Another National Championship(Post)

    "In all my four years on this team, I have never felt so calm and confident heading into nationals. Our coaches have been beyond supportive… Our choreographers put both themselves and our team to the