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    Swarovski Nails Inspiration & Innovation(Post)

    NEW Swarovski Crystals For Nails In 2021, JOMO not FOMO (Joy Of Missing Out vs. Fear Of Missing Out) willbe our catchword. A push towards soft, natural and tactile materials in cocooningshapes that cu

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed as Crystalpi

    GEMGEL Adhesive Design & Shine Nail Art Competition(Post)

    WIN A $500 VISA GIFT CARD!Calling all nail techs, it's your chance to DESIGN AND SHINE ✨ We want you to show us your skills and apply to be one of five techs chosen to compete for the public vote! Des

    We Got Spirit, How about You?(Post)

    Gimme an...S....Gimme a...P...Gimme an I...Gimme an R...Gimme an I...Gimme a T...What's that Spell?SPIRIT!!!It's that time of year again. Friday night lights, football players are geared up, dancers a

    DIY Dance Costume (Advanced)(Post)

    For the dancer who wants to sparkle on stage, to the soloist who wants to captivate the audience, to the 3rd place finalist on World of Dance - sometimes you just want the best! Check out this t

    Support All Around!(Post)

    Dear customers, you never cease to amaze us! We are in constant awe of the little and big ways you take a completely new idea and- through challenges, redo’s, missteps- find a way to manifest your vis

    Dance Costume Inspiration from To Die For Costumes with Ovation Appliqués(Post)

    To Die For Costumes knocked it out of the park by adding these gorgeous Ovation Swarovski Crystal appliqués. These Ovation Appliqués in Golden Mix are already beautifully adorned with two colors of S

    New! Swarovski CRYSTALPIXIE(Post)

    Brand New Packaging & Assortment CRYSTALPIXIE is both innovative and effortlessly simple. Consisting of tiny loose crystals easily applied for a sparkling finish, it breathes magic and mesmerizing cry

    Why Are Rhinestones Called Rhinestones?(Post)

    Why are rhinestones called rhinestones?  What is a rhinestone?Rhinestones are named after sparkling quartz pebbles once found on the banks of the Rhine River in Europe. It's said that these pebble

    Sparkle in the Spotlight 2021(Post)

    Sparkle In the Spotlight Competition 2021 2021 marked our 4th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favori

    Dance Costume Inspiration from To Die For Costumes - Henrietta Shellenbergar(Post)

    To Die For Costumes made this pretty costume for 16 year old Henrietta Shellenbergar. She dances at Talent Factory in Chino, California. As you can see, she’s a strawberry blonde and looks great in th

    DIY Sparkle Lanyard Kit(Post)

    DIY Sparkle Lanyard Kit Go back to work or school in style with your new lanyard you created yourself. Won't your co-workers be impressed? Maybe even more excited if you make one for them too and gift