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    What is a Rhinestone? A True Fairy Tale.(Post)

    It’s actually a sweet little beginning: Once upon a time, the banks of Europe’s Rhine River sparkled with thousands of rock crystal pebbles that gleamed in prismatic brilliance along the water’s edge.

    We Heart the Crystal Applicator Tool!(Post)

    Ladies and gentlemen, we announce the arrival of a PORTABLE and AFFORDABLE hand tool for use with our beloved Rivets and Rose Pins, as well as crystal Snap Fasteners and Buttons! This is a brand new S

    Rhinestones 101: Choose Your Rhinestone Color (Post)

    Whether you are just starting your first rhinestone project or have jazzed up your own stuff for years, learning about your different options can help you strengthen your arsenal of sparkle. Let’s div

    Rhinestones 101: What Rhinestone Glue Do I Need?(Post)

    Finding the perfect rhinestone for your project can be a thrilling challenge. Selecting the right glue might not seem as exciting at first, but trust me, it can make or break your project. Today, we’l

    European Crystal Brilliance | An Unmatched Clarity(Post)

    Unmatched Clarity And Brilliance Of European Crystals SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal Unrivaled Sparkle If you’ve ever worked with rhinestones that looked fine in the p

    Minnesota Dance Team Getting Ready to Shine(Post)

    Some of the volunteers and RU employees who helped embellish the U of MN costumes with Swarovski crystal product.Swarovski® is constantly on the search to work with the most skilled artists worldwide,

    How to Use Flat Backs on Accessories(Post)

    Oh, the small but mighty flat back rhinestone. So versatile, so easy to use, so much payoff in visual pleasure. Get an idea of how and when our customers are using flat back stones in this five-part m

    Brighten Up Your Basics with Swarovski Crystals(Post)

    Schedules look a little different this season, so while you're still practicing and training, you might as well sparkle in whatever you're wearing! With many dancers taking virtual classes, whether i

    Trending Fall DeLite Colors(Post)

    What is better than a beautiful and bright color palette for fall? The new Swarovski DeLite colors offer a romantic and purposeful color scheme.  "In 2021, JOMO not FOMO (JOY of missing out v. FEAR of

    Eco-Conscious Color: Brilliance in Preciosa Crystals(Post)

    Education What Are Preciosa®'s Eco-Conscious Crystal Colors? A look at the cadmium-free colors behind Preciosa's push for more sustainable crystal manufacturing. Preciosa's eco-conscious crystal colo

    MAXIMA Vs LUX | Authentic European Crystal Quality(Post)

    Authentic European Crystal Brilliance: MAXIMA vs LUX SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal MAXIMA Crystals by Preciosa® vs LUX European Crystal™ When it comes to sparkle that

    10 Popular Items You Can Add Rhinestones To(Post)

    Rhinestones are a versatile accessory you can tack onto just about anything, from clothing to home decor. If you’re a fan of glitz and glam, here are ten popular items you can add rhinestones to. Afte