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    FAQ from Preciosa Components(Post)

    We stumbled across the Frequently Asked Questions on the Preciosa website and thought you might be interested!WHAT DOES "GROSS" MEAN?A gross (often abbreviated as "grs" or "gro") is unit of measure u ...

    Sparkle in the New Year 2017(Post)

    Dear reader,  Dearest, loveliest, glitteriest reader. Please excuse my most egregious absence- it’s been six months since I’ve written! There have been so many updates at Rhinest ...

    Feel the Rhythm with Preciosa® Crystal Neons(Post)

    NEON MAXIMA Crystals by PreciosaMAXIMA Crystals by Preciosa Neons come in six show-stopping colors: Pink, Orange, Yellow, Green, Blue and Violet that glow under UV light. Preciosa neon effects ...

    Swarovski Spring/Summer Launch(Post)

    For 2020, trend researchers foresee one overarching theme: emotions. Swarovski experts have broken this theme down into four creative directions to reflect the master trends for Spring/Summer 2020 ...

    Consistency and Reliability: Premium European Crystals(Post)

    SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal Genuine Brilliance Guaranteed In the current market, ensuring the authenticity of your crystals is more important than e ...

    Welcome Starcut Crystals! (Post)

    Bum-ba-da-dum! Drumroll, please!We have a new favorite rhinestone that has officially joined the ranks here at Rhinestones Unlimited. Say hello to Starcut Crystals™. Named as a nod to the stars that ...

    Rock On: 5 Metallic Looks for Nails(Post)

    In a world where Kate Bush is topping the charts, and 80s fashion is the latest micro-trend, there’s never been a time to rock metallic nails. If you’re looking to nail this trend, we at Rhinestones ...

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback ...

    Advanced Crystal- Swarovski’s Cleaner, Greener Stone(Post)

    Swarovski has developed a crystal made with a completely new recipe. Imagine the finest chocolate you’ve ever had- smooth, glossy surface, rich and full aroma with a hint of sweetness, the characteri ...

    How to Design for a Dance Costume (Part 1)(Post)

    Do you want to know the secret of the best costume designers? They pick a direction and stick with it. That's it. Design- in any medium- is just the individual's perspective, manifested. Yes, some pe ...

    How Bohemia Shaped Swarovski and Preciosa(Post)

    HERITAGE STORY The Cradle of Sparkle: How Bohemia Shaped Swarovski® and Preciosa® Two crystal empires. One Bohemian valley. Centuries of inherited artistry. When we think of the world's mos ...

    Swarovski Electric Color Crystals for Nails(Post)

    As proud Swarovski Authorized Reseller and packager of Swarovski retail-ready crystals for nails art, we continue to bring our customers the latest innovations from Swarovski. Our commitment is se ...

    Best Swarovski Sew Ons Color Selection - 3200 & 3230(Post)

    Check out the amazing color selection in these top selling Swarovski Sew-On Rhinestones! 3200                3230 ...

    Trend Report: Spring & Summer Nails(Post)

    The snow is thawing, spring is arriving, and you know what that means: a MAJOR nail refresh. Today, I am diving into my favorite top nail trends for this spring and summer. Take it from me, it’s time ...

    Bride Squad Sparkle | Elegant Crystal Wedding Details(Post)

    Enlist Your Bride Squad To Add Sparkle To Your Wedding Day Weddings are all about celebrating love and creating everlasting memories with friends and family. One vital part of this day is the bride s ...

    DIY Sparkle Monogram Tumbler KIT(Post)

    DIY Sparkle Monogram Tumbler KITYou won't get your cup mixed up with someone else, if you have your initial on it! Create your own custom personalized monogram tumbler with Swarovski crystals. You ...

    Sparkle In the Spotlight Competition 2020​(Post)

    Sparkle In the Spotlight Competition 2020 This is our 3rd year with this exciting competition of inspiring dance costume creations. We are excited to present to you the six participants in the ...

    University of Minnesota Dance Team 2020 Jazz & Pom(Post)

    CreditsUniversity of Minnesota Dance TeamCoaches: Kim Crawford, Rachel Fellows and Rachel SouleChoreography: Mackenzie Larkin SymanietzMusic: Travis LakeSponsor: Rhinestones UnlimitedCostume Design: ...

    Dance Costume Inspiration from To Die For Costumes 1 - Macy Deppe(Post)

    To Die For Costumes made this unique, crushed-dyed mesh costume for Macy Deppe. They have had the pleasure of designing her and her sister's costumes for about four years now. Each girl has about ...

    Elle Bauer's Mask Mission(Post)

    Elle Bauer Designs - Costume Designer to Mask Maker How it all started....A few weeks ago a friend of Elle Bauer's tagged her on a Facebook post about making masks during this pandemic. The n ...

    ​What are Austrian crystals?(Post)

    What are Austrian crystals? Or, is it Australian crystals? ; Austria is home of one of the most prestigious manufacturing of fine cut crystal.  In fact, the country itself is now sy ...

    University of Minnesota Dance Team Jazz & Pom 2019(Post)

    Sponsored by: Rhinestones Unlimited with Preciosa Crystals University of Minnesota Dance Team Jazz 2019 Choreography: Mackenzie Larkin Symanietz & Amanda Gaines Videography: Laura ...

    Sparkle in the Spotlight 2020- Apply Now!(Post)

    Calling all Costume Designers! Apply now for a chance to be 1 of 6 contestants chosen to compete in Sparkle in the Spotlight 2020.  You will design and create a show-stopping costume using ...

    Cool Tool - New Bottle Syringe(Post)

    New Tool for Gluing Rhinestones! You asked and we listened! Our new bottle syringe is easy to hold and squeeze and can be used with all Crystalline syringe tips for perfect gluing accuracy.

    RhinestonesU.com Affiliate Program(Post)

    Coming Soon! Become an Ambassador with the RhinestonesU.com Affiliate Program! The RhinestonesU.com Affiliate Program has a mission to support artists & small business with an opportunity t ...

    Preciosa Price Increase- An Offer of Some Relief for Our Customers(Post)

    Rhinestones Unlimited Absorbs Much of The Increase- Jan-March 2023!Preciosa Global Price IncreasePreciosa Components announced in the fall of 2022 that they would be implementing their largest global ...

    Swarovski® Corporate Restructuring (and what it means for you)(Post)

    NOTICEFrom our Swarovski Representative: "Swarovski has been successfully operating for over 125 years. To ensure that we remain a sustainable and relevant business in this rapidly evolving retail ...

    Preciosa® Branding (Post)

    Crystals from the heart of Europe | Bohemian crafted since 1548 Preciosa is a global leader in supplying premium crystal components for luxury brands, custom artists and the DIY'er. With nearl ...

    College This Fall? Ways To Apply Crystals to School Gear(Post)

    It’s that time of year when you get ready to head back to college for an exciting new semester. Forget being ordinary. Instead, shine like a diamond this fall with some gorgeous crystal-laden g ...

    DIY Sparkle Black Swarovski Snap Bracelet Kit(Post)

    DIY Sparkle Black Swarovski Snap Bracelet Kit Who wouldn't want to make one of these gorgeous Swarovski DIY bracelet? This black leather bracelet comes complete with Swarovski Crystals and a ...

    MAXIMA Crystals by Preciosa(Post)

    MAXIMA Crystals by Preciosa is Preciosa's premium line of rhinestones. These high end crystals are the equivalent quality to Swarovski's 2058 and 2088 rhinestones. We are proud to offer the U.S. l ...

    4th of July Nail Art (Post)

    Swarovski Crystal Nails Applied With GEMGEL Adhesive For The 4th Of July! Get your RED, WHITE and BLUE CRYSTALS for Nails from  Crystals For Nails @ RhinestonesU.com Nail Techs, REGI ...

    How to Use the BeJeweler Pro: Your Complete Beginner's Guide(Post)

    A HOTFIX APPLICATOR TUTORIAL Professional sparkle, no mess. Ready to add professional sparkle to your projects without messy glue or complicated setups? The BeJeweler Pro Hot Fix Applicator makes ap ...

    Cheers to Swarovski(Post)

    A Bittersweet Goodbye to a Beloved Brand-And Some Swarovski Support So, today is the day. December 28, 2022. The day that we remove Swarovski from our website and from our inventory. T ...

    4 Ways To Use Crystals To Personalize Your Cheer Apparel(Post)

    Every cheerleader knows that the perfect cheer apparel is just as important as the routine itself. The right look can help you stand out on the field, boost your confidence, and give your team a poli ...

    Swarovski CRYSTALPIXIE™(Post)

    CRYSTALPIXIE™ is an innovative nail art product, which consists of hundreds of tiny crystals that are applied with nail polish or gel. These crystals create spectacular, shimmering 3D effec ...

    MInneapolis Showroom and Design Space(Post)

    Showroom HoursA SPACE FOR CREATIVITYWe welcome you to visit our creative showroom and design space near Minneapolis, Minnesota.  We love selecting crystals, appliques, trims, and jewelry as we h ...

    University of Minnesota 2019 Jazz Costume(Post)

    "19x National Champions. University of Minnesota Dance Team Facebook post January 20, 2019 “We love supporting Minnesota artists and athletes.”  Angie Peery, Rhinestones Unlim ...

    Big Show Stopping Sparkle with 48ss COLORS(Post)

    SHOP 48ss COLORSSaveSave SaveSave SaveSave SaveSave SaveSave ...

    Swarovski Crystals For Nails Distributor Displays(Post)

    Swarovski Retail-Ready Complete Displays & Product Refills Complete Display - Option A: Crystal & Crystal AB Shapes Features a 3-pack of 30 SKUS of our most pop ...

    Pre-Season Jewelry Savings!(Post)

    Big Savings on the Industry's Best Jewelry for DanceRhinestones Unlimited was the first to offer a performance earring and choker built strong for dance to the dance market over 20 years ago! We hav ...

    European Crystal Brilliance | An Unmatched Clarity(Post)

    Unmatched Clarity And Brilliance Of European Crystals SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal Unrivaled Sparkle If you’ve ever worked with rhinestones tha ...

    4th of July: Add Crystal Sparkle to Holiday Looks(Post)

    Add crystals to a few dollar bin items and be extra cute this Independance Day! Step 1: FIND A FEW INEXPENSIVE 'Proud to be an American' ITEMS               &n ...

    BeDazzled Ducks Trend: Sparkling Rubber Duck Craze(Post)

    Duck Duck Crystal Duck! Remember the fun, feel-good trend of rubber ducks popping up on Jeeps everywhere? Well, get ready for the next big thing: BeDazzled Ducks! Just like the Jeep ducking craze, th ...

    World of Dance Season 4 Contestant - Savannah Manzel(Post)

    Join us in cheering on this talented sweetheart Savannah Manzel on World of Dance season 4. She is 9 years old from Lake Elmo, MN and Rhinestones Unlimited is a proud sponsor of her on this journe ...

    Preciosa Supports Artists(Post)

    WE SUPPORT ARTISTS! So, we choose Preciosa. At Rhinestones Unlimited we state with pride that "WE SUPPORT ARTISTS".  It is our core focus to support small businesses, entrepreneurs and ...

    Bows! Bows! Bows! DIY Bow Heaven(Post)

    We have crystals in every color for your bows in every color. Whether you want to add some Swarovski fancy stones to make your bow sparkle the most on stage for your dance competition or ad ...

    Savannah Manzel World of Dance - Never Before Seen Costume!(Post)

    Our sweet and talented Savannah Manzel made it all the way to the semi-finals on season 4 of World of Dance. She had the experience of a life time, wowing the judges and audience on the big stage ...

    U of MN 2016 Costume Collaboration(Post)

    At Rhinestones Unlimited, dance is our passion! This year, we’ve collaborated with our hometown heroes, the University of Minnesota Dance Team, creating a one-of-a-kind costume as they compete this m ...

    Limited Edition Earrings(Post)

    UPDATE!! Good News! Three Swarovski DeLite Simple Rivoli 14mm DeLite Earrings are now available in clip ons:                         ...

    Support All Around!(Post)

    Dear customers, you never cease to amaze us! We are in constant awe of the little and big ways you take a completely new idea and- through challenges, redo’s, missteps- find a way to manifest y ...

    Ovation Performance Jewelry and Accessories(Post)

    Create a professional look with a beginner budget with Ovation Performance Jewelry and Accessories Ovation Performance Jewelry & Accessories™, made with Swarovski® crystals, give new competito ...

    Bring Sparkle to Your Spring Garden(Post)

    Spring invites us outdoors—to plant, to gather, to create spaces that feel as beautiful as they are welcoming. This year, consider adding a touch of unexpected elegance to your garden with rhi ...

    Cool Tool of the Day: Hot Fix Tools!(Post)

    You didn’t think we’d get through praising our many Cool Tools without mentioning the Hot Fix Tools, did you? The name spells it out for you. It’s a tool- check. It fixes things- namely, blah thin ...

    5 Ways To Add Subtle Bling to Everyday Looks(Post)

    Incorporating just the right amount of sparkle into your daily wardrobe can elevate your style while keeping it sophisticated and chic. Adding subtle bling to everyday looks is easier than you think, ...

    DIY Pride Manicure (Post)

    Step by Step Instructions: 1. Prepare the nail by applying and curing gel polish or buffing off the top coat where crystals are desired  2. Apply a nice bead or layer of GEMGEL Adhesiv ...

    DIY Dance Costumes (Simple)(Post)

    We are showcasing a couple more of our simple styles of DIY costumes. At first glance, these might not appear so "simple", yet with adding a few of our appliques to a basic dress or crop top and b ...

    Slice Through the Competition With Unique Skating Costumes(Post)

    Envision yourself gliding on the ice, emanating confidence and style that inspires awe in your performance and captivating attire. By investing in unique skating costumes, you can outshine your compe ...

    Sparkle In The Spotlight Designer - Designs by Sharon(Post)

    Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheerlead ...

    Swarovski Nails Inspiration & Innovation(Post)

    NEW Swarovski Crystals For Nails In 2021, JOMO not FOMO (Joy Of Missing Out vs. Fear Of Missing Out) willbe our catchword. A push towards soft, natural and tactile materials in cocooningshapes t ...

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things ...

    Sparkle In The Spotlight Designer - JJ Designs(Post)

    Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheerle ...

    MAXIMA Vs LUX | Authentic European Crystal Quality(Post)

    Authentic European Crystal Brilliance: MAXIMA vs LUX SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal MAXIMA Crystals by Preciosa® vs LUX European Crystal™ Whe ...

    Spotlight On...Geoff, Fulfillment Supervisor(Post)

    In my sluething journalism, I've uncovered some sweet, some smarmy truths about the folks behind your glittering Rhinestone Unlimited packages. Who are these people on the other side of your order, r ...

    Dazzling Up Your Crystals for Nails Offerings (Post)

    Nails can be such a personal thing. Maybe you love to rock a long tapered acrylic. Or perhaps you’re one to go for a short, square, and subtle look. Either way, nails say a lot about who we are and w ...

    Dance Costume Inspiration from To Die For Costumes - Henrietta Shellenbergar(Post)

    To Die For Costumes made this pretty costume for 16 year old Henrietta Shellenbergar. She dances at Talent Factory in Chino, California. As you can see, she’s a strawberry blonde and looks great in t ...

    Dance Costume Inspiration from To Die For Costumes 2 - Macy Deppe(Post)

    To Die For Costumes made this fun, sassy costume for Macy Deppe, who is a graduating senior this year. They have been making costumes for Macy and her sister for the last four years. Whi ...

    Meet the Winner! SPARKLE IN THE SPOTLIGHT 2018(Post)

    Christine Murphy Designs “Don’t let anyone dull your sparkle,” declares Christine Murphy, America’s doyenne of custom crystallization. Recently crowned the winner of the Sparkle in the Spotlight 20 ...

    Cool Tool of the Day: Bulb Syringe Glue Bottles (and more!)(Post)

    This Cool Tool of the Day will quickly become your new main squeeze: our Bulb Syringe Glue Bottle is an animated little guy that’s equal parts intelligence, looks and personality.  Sold in duets ...

    Dance Costume Inspiration from To Die For Costumes - Ava Menzel(Post)

    To Die For Costumes made this exquisite deign for Ava Menzel, who lives in Michigan. The feeling for this piece, "Sometimes a little stoning is all you need to send a piece over the top!"   ...

    Swarovski Geometric Flat Backs(Post)

    New Swarovski Crystals Take Center StageElectric DeLite Flat BacksIris (coming soon)Geometric Flat Backs (coming soon) ...

    Swarovski - Mix & Match Popular Crystal Effects(Post)

    SHOP HERE for all these Crystal Effects Inspo: Everyone loves a little inspiration. Swarovski has reminded us to get inspired by mixing rectangular Sew-On Crystals with round Flat Bac ...

    Dance Costume Inspiration from To Die For Costumes - Kelly Knief(Post)

    To Die For Costumes made this lovely costume for Kelly Knief, which they have had the pleasure for making them for years. They usually make three costumes a season for Kelly and she wins a title w ...

    Preciosa Company Profile(Post)

    A GLOBAL LEADER IN CRYSTAL PRODUCTIONPreciosa is a global leader in supplying premium crystal components for luxury brands, custom artists and the DIY'er.  With nearly five centuries of glassmak ...

    Dance Costume Inspiration from To Die For Costumes - Breighanna Vigor(Post)

    To Die For Costumes made this stunning purple costume for Breighanna Vigor, a contestant for Miss Alabama. Always a treat when we get to see the designer's initial sketch and then see the garme ...

    DIY Pride Tumbler(Post)

    Supplies: E6000 Plus no odor 3cc syringe 18 gauge tip Crystalline pick-me-up tool Crystalline Magical tray Swarovski Crystals Heart rainbow tumbler How to: Ste ...

    Designing With Sparkle | Your Ultimate Crystal Guide(Post)

    The Go-To Guide For Designing With Sparkle ✨ Shop Sample Cards, Stone Sizer Tool & Estimating Guide Designing with rhinestones should feel exciting — not overwhelming. Whether you’re ...

    Spotlight On...Sandy, Customer Service & Sales(Post)

    In my sleuthing journalism, I've uncovered some sweet, some smarmy truths about the folks behind your glittering Rhinestone Unlimited packages. Who are these people on the other side of your order, r ...

    Swarovski Crystals Around the World - Austria(Post)

    Virtual Travel Blog First Stop - Austria!Austria may be one of Europe’s smallest countries, but it is also one of the most popular destinations in the world. Whether you’re traversing across its d ...

    Dance Costume Inspiration from To Die For Costumes - Lauren Vuono(Post)

    To Die For Costumes made this beautiful two-piece costume for Lauren Vuono’s senior contemporary solo. Lauren dances at Borelli Dance Academy in Pittsburgh, PA and her solo music was The Fire by ...

    Dance Costume Inspiration from To Die For Costumes with Ovation Appliqués(Post)

    To Die For Costumes knocked it out of the park by adding these gorgeous Ovation Swarovski Crystal appliqués. These Ovation Appliqués in Golden Mix are already beautifully adorned with two ...

    Sparkle in the Spotlight 2020 Designer - Anicca Esthetics(Post)

    Sparkle in the Spotlight 2020 - Anicca EstheticsThis is our 3rd year with this exciting dance costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in ...

    Swarovski Crystals - Electric vs. Electric DeLite(Post)

    So much neon, how to choose?!Swarovski Crystals showcases two collections of radiant neon colors. Electric vs Electric DeLite. First came the Electric.Electric colors add that pop of color to an ...

    Swarovski DeLite Color Crystals for Nail Art(Post)

    As proud Swarovski Authorized Reseller and packager of Swarovski retail-ready crystals for nails art, we continue to bring our customers the latest innovations from Swarovski. Our commitment is servi ...

    Dance Costume Inspiration from To Die For Costumes - Arabella Buono(Post)

    This To Die For Costume was made for Arabella Buono, a lucky 17 year old who has been having her costumes designed and made by them for years. This year's solo song is 'Heart of Glass Crabtree' re ...

    DIY Sparkle Lanyard Kit(Post)

    DIY Sparkle Lanyard Kit Go back to work or school in style with your new lanyard you created yourself. Won't your co-workers be impressed? Maybe even more excited if you make one for them to ...

    Back to School Sparkle: Your Style(Post)

    As much as we hate to see summer end, time will move on either way, and we can lessen the blow by focusing on the season’s perk: shopping. Yes, I’m serious. Back to school, back to studio ...

    Brighten Up Your Basics with Swarovski Crystals(Post)

    Schedules look a little different this season, so while you're still practicing and training, you might as well sparkle in whatever you're wearing! With many dancers taking virtual classes, whether i ...

    NEW Swarovski DeLite Colors(Post)

    LOVE ALL Crystal and Emotions - Unfolding the Passion of CreativityAs an extension of the Lacquer Pro color family, Swarovski announces the addition of five new Delite Effect colors with their Fall/W ...

    Dance Costume Inspiration from To Die For Costumes - Indigo Ellis(Post)

    This beautiful To Die For Costumes/Black Label Design was designed for 12 year old, Indigo Ellis, of Dancin’ Bluebonnets in Houston, TX. They have been creating the best costumes for Indigo for ...

    TIME TO SHINE - Swarovski Spring/Summer Launch(Post)

    INSPIRATIONSSwarovski Spring/Summer LaunchLAUNCH BROCHURETIME TO SHINESPECIAL MOMENTS HAVE ALWAYS BEEN CENTRAL TO OUR LIVES. AS OUR WORLD BECOMES INCREASINGLY DIGITAL, WE PERCEIVE THAT TIME IS PA ...

    Pro Lounge at USDC(Post)

    Rhinestones Unlimited and Swarovski invite you to kick back and relax in our luxurious Pro Lounge, an exclusive benefit for you at the 2017 United States Dance Championships in Orlando, Florida, Sept ...

    RU Presents: Jourdan Epstein of SYTYCD (and mom, too!)(Post)

    Rhinestones Unlimited is proud to be part of an arts-packed Minnesota community, one that has fostered scores of successful professional and competitive dancers, including four contestants on Fox’ ...

    Dance Costume Inspiration from To Die For Costumes - Alex Lonigro(Post)

    This To Die For Costume was designed and made for Miss Alex Lonigro, a 14 year old, who dances at Jennifer Napolitano School of Performing Arts in Seaford, NY. They have made her costumes for th ...

    Dance Costume Inspiration from To Die For Costumes - Brynley Mestan(Post)

    Brynley Mestan is a new client this past season to join the To Die For Costumes family and they could not be happier. Brynley is 8 years old from Priscilla and Dana's School of Dance in North Kansas ...

    MAXIMA Crystals by Preciosa newest color MESMERA(Post)

    Introducing Preciosa's newest color, Mesmera. An innovative color that changes in the type of lighting from green to purple in natural to synthetic lighting. Available in non-hot fix 12ss, 16ss, 20ss ...

    Sparkle in the Spotlight 2020 Designer - Kelley Matthews Design(Post)

    Sparkle in the Spotlight 2020 - Kelley Matthews DesignThis is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in ...

    Pink Color Psychology: What Does the Color Pink Mean?(Post)

    Ah, the color pink. Its bright and cheerful appearance can lift our spirits, make us feel romantic, and represent softness and femininity. As a rhinestone user, you know this firsthand—aft ...

    Dance Costume Inspiration from To Die For Costumes - Katerina Conley(Post)

    To Die For Costumes made this gorgeous costume for a precious little doll, who is seven years old, by the name of Katerina Conley. She is dancing to a lyrical solo, "A Million Dreams." Katerina's mom ...

    Sparkle in the Spotlight 2020 Designer - To Die For Costumes(Post)

    Sparkle in the Spotlight 2020 - To Die For CostumesThis is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th ...