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    Support Theresa Cruz(Post)

    We met Theresa Cruz at our first Dance Teacher & Studio Owner Workshop in Chicago in 2013. She attended the workshop and the United Dance Merchants of America (UDMA) trade show in anticipation of open

    Cool Tool of the Day: Rhinestones Unlimited Stone Sizing Tool(Post)

    There’s a lot of neat stuff waiting for you on our shelves. If all you’ve been searching for is rhinestones, you’ve just scratched the surface- our product selection extends far beyond our flat back l

    What’s your Jewel Cut Personality?(Post)

    What’s your Jewel Cut personality? Recognizing the major trend of lavish, luxury design for every budget (because we brought your requests to their ears, dear reader!), Swarovski® has just introdu

    ​Five Flawless Occasions to Wear a Tiara(Post)

    A tiara, a symbol of elegance and royalty, can elevate any outfit to a whole new level of glamour. Whether you're attending a formal event, celebrating a special occasion, or simply feeling like a pri

    Pantone Color of the Year 2016: It's Twins!(Post)

    For the first time in Pantone’s history, the color company announced two shades for the title of “Color of the Year 2016”: Rose Quartz is a soft warm pink, balancing the misty baby blue of Serenity. A

    How to Use Flat Backs on Accessories(Post)

    Oh, the small but mighty flat back rhinestone. So versatile, so easy to use, so much payoff in visual pleasure. Get an idea of how and when our customers are using flat back stones in this five-part m

    LOVE ALL - Swarovski Fall/Winter Launch(Post)

    INSPIRATIONSSwarovski Fall/Winter Launch 2020/21LAUNCH BROCHUREWATCH FOR PRODUCT & INNOVATIONS ARRIVING SOON!Crystal and Emotions - Unfolding the Passion of Creativity"In a world reaching out for more

    University of Minnesota Nationals Jazz Costume 2018(Post)

    Coming off a double national championship win last year- a mic drop moment, to be sure- the University of Minnesota Dance Team is heading back into the arena with new coaches, but the same jaw-droppin

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things

    Support All Around!(Post)

    Dear customers, you never cease to amaze us! We are in constant awe of the little and big ways you take a completely new idea and- through challenges, redo’s, missteps- find a way to manifest your vis

    Common Mistakes To Avoid When Applying Rhinestones(Post)

    So, you're ready to dive into the sparkly world of rhinestones and add some glitz to your wardrobe. That's awesome! But before you start slapping those shiny gems on every garment you own, let's talk

    Swarovski Dance Sparkle Challenge(Post)

    INSTAGRAM CONTEST HOW TO PARTICIPATE Search for an old photo of you or a family member in their first costume, embellished with Swarovski crystals, or snap a photo of a new favorite! Post the photo