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    Crystal Avenue: Affordable Sparkle for Prom & Bridesmaids(Post)

    Big moments deserve a little extra sparkle. Whether you're getting ready for prom, standing beside your best friend on her wedding day, or planning your own bridal look, you want to feel confident, p

    Swarovski New Colors for Spring/Summer 2017 Trends, part 1(Post)

    Swarovski has just announced new flat back crystal colors! We are taking pre-orders now by phone for Graphite and Yellow Opal. The first shipments of these flat backs have started to arrive. Created t

    Ovation Marquis Collection - New For Ballroom(Post)

    Ovation Performance Jewelry & Accessories™, made with Swarovski® crystals, recently launched products for ballroom dance at the United States Dance Championship (USDC). These eye-catching accessories

    DIY Crystallized Ombré Appliques(Post)

    Tutorial Step by Step SELECT YOUR APPLIQUES Choose from our 3 styles of mirrored pairs of white DIY appliques here. We recommend picking up one extra applique to use for testing your colors.

    Preciosa Chaton Rose MAXIMA Color Shine and Size Consistency(Post)

    BUYER'S GUIDE Preciosa® MAXIMA Color Consistency by Size and Batch Why does the same rhinestone color look different across sizes or batches? The answer often comes down to glass formulation, manufac

    ​MAXIMA Crystals By Preciosa®(Post)

    Now in the Spotlight, MAXIMA Crystals By Preciosa® MAXIMA Crystals By Preciosa® is the lead premium branded European crystal available for your luxury hand-crafted custom creations. Please request a

    Crystal AB Rhinestones(Post)

    What is Aurora Borealis? What are AB Rhinestones? Crystal Aurora Borealis (AB) Rhinestones for Every Budget Crystal Aurora Borealis (AB) is the most beloved crystal color for dance and performan

    How to Use Flat Backs in Interior Design(Post)

    Continuing this week's stream of clever ways our clever customers incorporate the very versatile flat back rhinestones in their everyday and special occasion projects. Today’s topic is: Flat Backs in

    Purple Color Psychology: What Does the Color Purple Signify?(Post)

    What Does the Color Purple Signify? Have you ever wondered why the color purple makes us feel so mesmerized and charmed? You can find shades of purple just about everywhere: in clothing, décor, art—ev

    How to Apply Preciosa Crystals to Nails(Post)

    Preciosa Crystals for Nails include MAXIMA Crystals and Preciosa Crystal Faerie Follow these steps for applying MAXIMA Crystals by Preciosa or Preciosa Crystal Faerie using GEMGEL Adhesive and a clear

    Whoops, Fail!(Post)

    Haha! Dear reader, I totally biffed the color pairing suggestion in last month's article, "Swarovski New Colors for Spring/Summer 2017 Trends, part 2":     In actuality, PURPLE is th

    What Is the Best Alternative to Swarovski Crystal Rhinestones?(Post)

    BUYER'S GUIDE What Is the Best Alternative to Swarovski® Crystal Rhinestones? The Preciosa® Chaton Rose MAXIMA, explained: who uses it, how it compares, and why thousands of designers made the switch