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    Come Alive in Color in 2017(Post)

    2017 is exploding with new hues to love! Swarovski® alone has given us more than 20 new crystal shades and effects in our lineup this year (and, it’s only February!). In stock and ready to ship: Rainb

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback (5ss,

    (Non)Word of the Day: Strassing(Post)

    Did you know? “Strassing” is a 21st century bungle of a word. “Strass,” its base word, is a type of brilliant leaded glass used to imitate gemstones; basically, an early European synonym for a rhinest

    10 Ways to Sparkle Your Wedding(Post)

    Unless you ride a gossamer parade float crowned Miss Butter Queen at the state fair or are voted to the homecoming court, your queenly days are numbered. For most, there are maybe only 7 times in your

    What’s the Difference Between AB and Non-AB Rhinestones?(Post)

    While searching for rhinestones, you keep coming across an unfamiliar term—AB. What does AB stand for? And what's the difference between AB and non-AB rhinestones? Does it matter which kind you buy? T

    Rock On: 5 Metallic Looks for Nails(Post)

    In a world where Kate Bush is topping the charts, and 80s fashion is the latest micro-trend, there’s never been a time to rock metallic nails. If you’re looking to nail this trend, we at Rhinestones U

    Preciosa SS2025 Launch(Post)

    Mad for Sparkle- Preciosa Crystal Innovations for Spring Summer 2025 The Ethical and Sustainable Manufacturing of Preciosa Crystal With a trend towards buying the cheapest or fastest rhinestones and c

    Practice to Performance – A Professional Look on a Beginner Budget(Post)

    Be honest: if you clicked past Dancing with the Stars on your way to your all-time favorite movie marathon, wouldn’t you go back to the ballroom show - just for a minute - to see what the woman’s d

    BeDazzled Ducks Trend: Sparkling Rubber Duck Craze(Post)

    Duck Duck Crystal Duck! Remember the fun, feel-good trend of rubber ducks popping up on Jeeps everywhere? Well, get ready for the next big thing: BeDazzled Ducks! Just like the Jeep ducking craze, thi

    Xirius Stone, Serious Sparkle(Post)

    Well, they’ve done it again. Always on the verge of something groundbreaking, Swarovski has created the most brilliant crystal flat back to date: Xirius 2088 flat back. Sounds like something from spac

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll