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    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback (5ss,

    Preciosa SS2025 Launch(Post)

    Mad for Sparkle- Preciosa Crystal Innovations for Spring Summer 2025 The Ethical and Sustainable Manufacturing of Preciosa Crystal With a trend towards buying the cheapest or fastest rhinestones and c

    20th Anniversary Sample Card Giveaway!(Post)

    UPDATE Sept 2019: We are in our last month of CELEBRATING 20 YEARS IN COLOR! 50% ALL SAMPLE CARDS with COUPON CODE: 20YEARS! FREE 20 YEAR SAMPLE CARD WITH EVERY SAMPLE CARD PURCHASE Offer exp

    Dance Costume Inspiration from To Die For Costumes - Phoebe Goble(Post)

    This beautiful light blue To Die For Costume was designed for Miss Phoebe Goble. She attends Suzette Masters of Dance in Shelby, Michigan and has been dancing for 9 years. Her music for this dance is

    ✨ DIY “Let’s Cuddle” Sign: Target Dollar Bin Valentine That Sparkles(Post)

    Want a cute Valentine’s DIY that’s fast, affordable, and guaranteed to make someone smile? This one is chef’s kiss. We grabbed a “Let’s Cuddle” sign from the Target Dollar Spot for $3 and gave it a gl

    Swarovski New Colors for Fall 2016/Winter 2017 Trends(Post)

    Swarovski has announced new flat back crystal colors! Light Chrome is in already on our shelves and we are taking pre-orders now for Scarabaeus Green. We are expecting the first shipment of these f

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    Practice to Performance – A Professional Look on a Beginner Budget(Post)

    Be honest: if you clicked past Dancing with the Stars on your way to your all-time favorite movie marathon, wouldn’t you go back to the ballroom show - just for a minute - to see what the woman’s d

    What’s the Difference Between AB and Non-AB Rhinestones?(Post)

    While searching for rhinestones, you keep coming across an unfamiliar term—AB. What does AB stand for? And what's the difference between AB and non-AB rhinestones? Does it matter which kind you buy? T

    (Non)Word of the Day: Strassing(Post)

    Did you know? “Strassing” is a 21st century bungle of a word. “Strass,” its base word, is a type of brilliant leaded glass used to imitate gemstones; basically, an early European synonym for a rhinest

    Nail Art "for Art's Sake"(Post)

    Ahh, nails. Self-expression is all in the details, right? Well, nails are definitely a detail. Shellacking the tiniest tips of your paws in color is just as ridiculous as any beauty routine (who thoug