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    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    A Quick Pick-Me-Up(Post)

    I wouldn’t say I’m complaining, per se, but for me, one of the gravest disappointments of living inside a taller body is that people don’t make a habit of picking me up and flinging me about like t

    Design and Shine Nail Art Competition 2020(Post)

    Congrats to Chey Paris of @polishedhawaii Here are our 4 semifinalist submissions! Below are their semifinalist original submissions to showcase their work. We picked our Top Five semifinalists t

    About Us(Post)

    Our story... In the mid-1990s, while working in the dance industry, Angie Price saw a need that wasn't being filled. The growing interest in embellishments among performers left an opening for a visio

    USDC 2017 – A Hurricane of Energy(Post)

    We had so much fun at USDC! Thank you to all who stopped by our Pro Lounge to relax with us and chat. We loved hearing your industry insight…and, sneaking a peek through the ballroom doors to witness

    Introducing Chocolate — The New Preciosa® Neutral(Post)

    NEW COLOR A new neutral joins the Preciosa® Chaton Rose MAXIMA lineup. Introducing Chocolate — The New Preciosa® Neutral Indulgent, sophisticated, and undeniably chic, Chocolate redefines brown for a

    The Underside Engineering of Preciosa Chaton Rose MAXIMA(Post)

    Education What Is Rhinestone Foiling, and Which Backings Last the Longest? A layer-by-layer look at what's really underneath a crystal rhinestone, and why it decides whether stones stay put or fall o

    Pro Lounge at USDC(Post)

    Rhinestones Unlimited and Swarovski invite you to kick back and relax in our luxurious Pro Lounge, an exclusive benefit for you at the 2017 United States Dance Championships in Orlando, Florida, Septe

    New Swarovski Electric DeLite Colors(Post)

    CRYSTAL ELECTRIC LACQUER PRO DELITE EFFECTSWe are beyond thrilled to introduce this new color line! You have asked, we have asked, and Swarovski has listened; neon electric colors with the DeLite coat

    Stage Sparkle Inspires Swarovski Nails(Post)

    Street style and stage presence meet in nail art masterpieces! Melia Barnes has chiseled a lifetime of dance energy into some haute couture spirit fingers with her spectacular manicures. Now that she’

    Back to School Sparkle: Your Style(Post)

    As much as we hate to see summer end, time will move on either way, and we can lessen the blow by focusing on the season’s perk: shopping. Yes, I’m serious. Back to school, back to studio. A new year

    University of Minnesota Dance Team Sponsorship 2018(Post)

    If you think you have school spirit, take a look at the University of Minnesota, whose mascot and dancers have won national awards steadily for the past two decades. The U of M Dance Team has, in fact