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    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    Sparkle in the Spotlight 2020 Designer - Diego Medel Fashion(Post)

    Sparkle in the Spotlight 2020 - Diego Medel Fashion This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    Bring Sparkle to Your Spring Garden(Post)

    GARDEN INSPIRATION Rhinestone Garden Accents for Spring Unexpected elegance for flowerpots, pillows, vases, and every corner of the garden that deserves a little sparkle. Spring invites us outdoors:

    Swarovski® Corporate Restructuring (and what it means for you)(Post)

    NOTICE From our Swarovski Representative: "Swarovski has been successfully operating for over 125 years. To ensure that we remain a sustainable and relevant business in this rapidly evolving retail an

    Trending Fall DeLite Colors(Post)

    What is better than a beautiful and bright color palette for fall? The new Swarovski DeLite colors offer a romantic and purposeful color scheme.  "In 2021, JOMO not FOMO (JOY of missing out v. FEAR of

    How To Use Rhinestones To Bling Gymnastics Leotards(Post)

    Poised and graceful, the gymnast rolls, leaps, and vaults across the floor and into the air. As they move, the reflective stones on their costume catch the light, shimmering in an array of colors and

    Beach Ready: Add Bling to Your Summer Accessories(Post)

    Summer is the most wonderful time of the year, and when it arrives, one thing we all love to do is hit the beach. Whether you’re lounging on a beach blanket catching some rays or taking a dip in the o

    Swarovski New Colors Spring/Summer 2015(Post)

    Swarovski has announced their two new colors, Tangerine and Iridescent Green! These beautiful shades are available now, ready in time for you to plan your Spring/Summer 2015 collections. Tangerine (St

    New! Nail Bundle for Nail Techs and Distributors(Post)

    WHILE SUPPLIES LAST! $1030 Retail ValueAs a bundle we are able to offer huge savings; pick up this LIMITED-EDITION PRODUCT BUNDLE before they are gone! Note: Distributors should purchase 3-bundles to

    DIY Pride Manicure (Post)

    Step by Step Instructions: 1. Prepare the nail by applying and curing gel polish or buffing off the top coat where crystals are desired  2. Apply a nice bead or layer of GEMGEL Adhesive™ 

    Preciosa DIY Easter Egg Wreath(Post)

    April Crystal D.I.Y. Project- MAXIMA Crystals by Preciosa Easter Egg Wreath MAXIMA Crystals by Preciosa used for this Do-It-Yourself (DIY) Easter Egg Wreath 1. Light Sapphire Opal 16ss | Light Blue