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    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six

    Swarovski Crystals Around the World - Austria(Post)

    Virtual Travel Blog First Stop - Austria! Austria may be one of Europe’s smallest countries, but it is also one of the most popular destinations in the world. Whether you’re traversing across its draw

    DIY Dance Costumes (Simple)(Post)

    We are showcasing a couple more of our simple styles of DIY costumes. At first glance, these might not appear so "simple", yet with adding a few of our appliques to a basic dress or crop top and br

    10 Ways to Sparkle Your Wedding(Post)

    Unless you ride a gossamer parade float crowned Miss Butter Queen at the state fair or are voted to the homecoming court, your queenly days are numbered. For most, there are maybe only 7 times in your

    DIY Crystallized Ombré Appliques(Post)

    Tutorial Step by Step SELECT YOUR APPLIQUES Choose from our 3 styles of mirrored pairs of white DIY appliques here. We recommend picking up one extra applique to use for testing your colors.

    How To Sequin a Superfan Sign(Post)

    In the Minneapolis metro area, Hopkins High School is known in part for their school spirit. I’ve attended many events where the students' coordinated outfits light up the bleachers, and their R-O-W-D

    The Ultimate Guide to Using Flatback Rhinestones on Clothing(Post)

    Do you have a piece of clothing that you think would look amazing covered in bling, but you’re hesitant because you aren’t sure how to shop for and apply rhinestones properly? Don’t give up on your ar

    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    Sparkle in the Spotlight 2020 Designer - Diego Medel Fashion(Post)

    Sparkle in the Spotlight 2020 - Diego Medel Fashion This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th

    Sparkle in the Spotlight 2022 Designers(Post)

    2022 marked our 5th annual Sparkle in the Spotlight Crystal Design Contest. The contest which began in 2018 in partnership with Swarovski, has become a favorite of our customers and social media foll

    Cheers to Swarovski(Post)

    A Bittersweet Goodbye to a Beloved Brand-And Some Swarovski Support So, today is the day. December 28, 2022. The day that we remove Swarovski from our website and from our inventory. The brand that b

    Trending Fall DeLite Colors(Post)

    What is better than a beautiful and bright color palette for fall? The new Swarovski DeLite colors offer a romantic and purposeful color scheme.  "In 2021, JOMO not FOMO (JOY of missing out v. FEAR of