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    Purple Color Psychology: What Does the Color Purple Signify?(Post)

    What Does the Color Purple Signify? Have you ever wondered why the color purple makes us feel so mesmerized and charmed? You can find shades of purple just about everywhere: in clothing, décor ...

    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Y ...

    Swarovski Crystals - Electric vs. Electric DeLite(Post)

    So much neon, how to choose?!Swarovski Crystals showcases two collections of radiant neon colors. Electric vs Electric DeLite. First came the Electric.Electric colors add that pop of color to an ...

    New Color from Swarovski- Iris!(Post)

    The Power of PurpleNew in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Am ...

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Si ...

    Rock On: 5 Metallic Looks for Nails(Post)

    In a world where Kate Bush is topping the charts, and 80s fashion is the latest micro-trend, there’s never been a time to rock metallic nails. If you’re looking to nail this trend, we at ...

    Swarovski for Rhythmic Gymnastics(Post)

    Swarovski Crystals and Rhythmic Gymnastics- a Winning CombinationNext-level leotards: Xirius Rose Hotfix crystals, Drop and Galactic Sew-on Stones come in a bold and brilliant range of huesAdd power ...

    Prince Rests in Style in Paisley Park(Post)

    We’ve had the chance to help you with many amazing, truly humbling projects over nearly 20 years, and each one has a story to tell. This past year, one hit pretty close to home. Based in Minneapol ...

    Dance Costume Inspiration from To Die For Costumes - Breighanna Vigor(Post)

    To Die For Costumes made this stunning purple costume for Breighanna Vigor, a contestant for Miss Alabama. Always a treat when we get to see the designer's initial sketch and then see the garme ...

    Get Inspired with Crystal Electric Violet(Post)

    GET INSPIRED!Discover design possibilities with the NEW Crystal ELECTRIC VIOLETZIG ZAG Create bold lines by combining multiple Electric LacquerPro effects, mixed with the softness of LacquerPro ...

    Spotlight On...Sandy, Order Processing(Post)

    In my sleuthing journalism, I've uncovered some sweet, some smarmy truths about the folks behind your glittering Rhinestone Unlimited packages. Who are these people on the other side of your order, r ...

    MAXIMA Crystals by Preciosa newest color MESMERA(Post)

    Introducing Preciosa's newest color, Mesmera. An innovative color that changes in the type of lighting from green to purple in natural to synthetic lighting. Available in non-hot fix 12ss, 16ss, 20s ...