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    GEMGEL Adhesive Design & Shine Nail Art Competition(Post)

    WIN A $500 VISA GIFT CARD!Calling all nail techs, it's your chance to DESIGN AND SHINE ✨ We want you to show us your skills and apply to be one of five techs chosen to compete for the public vote! Des

    We Got Spirit, How about You?(Post)

    Gimme an...S....Gimme a...P...Gimme an I...Gimme an R...Gimme an I...Gimme a T...What's that Spell?SPIRIT!!!It's that time of year again. Friday night lights, football players are geared up, dancers a

    Cheers to Swarovski(Post)

    A Bittersweet Goodbye to a Beloved Brand-And Some Swarovski Support So, today is the day. December 28, 2022. The day that we remove Swarovski from our website and from our inventory. The brand that b

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed as Crystalpi

    Dance Costume Inspiration from To Die For Costumes 1 - Piper Perusse(Post)

    This adorable To Die For Costume was designed for 8 year old, Piper Perusse, from Surge Dance Center in Lake Tapps, Washington. Her jazz solo was choreographed by Molly Long. They wanted this confect

    DIY Dance Costume (Advanced)(Post)

    For the dancer who wants to sparkle on stage, to the soloist who wants to captivate the audience, to the 3rd place finalist on World of Dance - sometimes you just want the best! Check out this t

    A Priceless Apple for your Teacher!(Post)

    PRICELESS CRYSTAL: An apple for the teacherWelcome back-to-school to all our students, near and far, and to our beloved teachers who educate, care for, develop, enrich, inspire, and encourage our chil

    Sew-On Stones for Irish Dance Dresses: The Complete Guide(Post)

    THE COMPLETE GUIDE Sew-on stones for Irish dance dresses, decoded. The best sew-on stones for Irish dance dresses are larger crystal shapes — peardrops, navettes, ovals, and rivolis — placed where th

    Trending Fall DeLite Colors(Post)

    What is better than a beautiful and bright color palette for fall? The new Swarovski DeLite colors offer a romantic and purposeful color scheme.  "In 2021, JOMO not FOMO (JOY of missing out v. FEAR of

    New! Swarovski CRYSTALPIXIE(Post)

    Brand New Packaging & Assortment CRYSTALPIXIE is both innovative and effortlessly simple. Consisting of tiny loose crystals easily applied for a sparkling finish, it breathes magic and mesmerizing cry

    How to Design for a Dance Costume (Part 2)(Post)

    Sparkling accessories tucked into a highly textured costume. Rhinestone rows and scattered Swarovski Crystals. A solid panel of sparkle made from alternating snug rows of Swarovski Crystals. The stro

    Why Are Rhinestones Called Rhinestones?(Post)

    Why are rhinestones called rhinestones?  What is a rhinestone?Rhinestones are named after sparkling quartz pebbles once found on the banks of the Rhine River in Europe. It's said that these pebble