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    Ovation Design Box: Bring Our Showroom to You!(Post)

    Ready Set Sparkle!  France, Australia, Asia, Florida...we have customers from all over the world looking to sparkle up their projects, and every one has unique needs.  But, what's the hardest

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    Pink Color Psychology: What Does the Color Pink Mean?(Post)

    Ah, the color pink. Its bright and cheerful appearance can lift our spirits, make us feel romantic, and represent softness and femininity. As a rhinestone user, you know this firsthand—after all, few

    Tiaras, the New Year's Eve Must-Have(Post)

    Tiaras, the New Year's Eve Must-Have A Sparkling New Tradition As we bid farewell to another year and welcome a fresh start, it's time to elevate your New Year's Eve look. This year, a dazzling tiara

    Swarovski New Colors for Spring/Summer 2012(Post)

    If you're like us, you can't wait to see the new colors and items that Swarovski adds to its line each new season. The newly-announced colors for Spring and Summer 2012 continue Swarovski's recent des

    What Is the Best Alternative to Swarovski Crystal Rhinestones?(Post)

    BUYER'S GUIDE What Is the Best Alternative to Swarovski® Crystal Rhinestones? The Preciosa® Chaton Rose MAXIMA, explained: who uses it, how it compares, and why thousands of designers made the switch

    BeJeweler® Minimum Advertised Price (MAP) Policy(Page)

    RESELLER & DISTRIBUTOR POLICY BeJeweler® Minimum Advertised Price Policy

    Sparkle Is Her Love Language: Meet Johnette Rutledge(Post)

    Some people pick up a hobby. Others can't stop creating. For Johnette Rutledge, creativity has always been part of who she is. As a third-generation dance educator from Eagan, Minnesota, she gre

    USDC 2017 – A Hurricane of Energy(Post)

    We had so much fun at USDC! Thank you to all who stopped by our Pro Lounge to relax with us and chat. We loved hearing your industry insight…and, sneaking a peek through the ballroom doors to witness

    Practice to Performance – A Professional Look on a Beginner Budget(Post)

    Be honest: if you clicked past Dancing with the Stars on your way to your all-time favorite movie marathon, wouldn’t you go back to the ballroom show - just for a minute - to see what the woman’s d

    ​Five Flawless Occasions to Wear a Tiara(Post)

    A tiara, a symbol of elegance and royalty, can elevate any outfit to a whole new level of glamour. Whether you're attending a formal event, celebrating a special occasion, or simply feeling like a pri

    Building a Skin-Tone Palette With Preciosa Chocolate(Post)

    INSPIRATION A new neutral joins the Preciosa® Chaton Rose MAXIMA lineup, and it was built to do one thing well: read true against skin. There's a reason so many embellishment palettes start with skin