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    Sparkle In the Spotlight Competition 2020​(Post)

    Sparkle In the Spotlight Competition 2020 This is our 3rd year with this exciting competition of inspiring dance costume creations. We are excited to present to you the six participants in the Swarov

    Dance Costume Inspiration from To Die For Costumes - Phoebe Goble(Post)

    This beautiful light blue To Die For Costume was designed for Miss Phoebe Goble. She attends Suzette Masters of Dance in Shelby, Michigan and has been dancing for 9 years. Her music for this dance is

    ✨ DIY “Let’s Cuddle” Sign: Target Dollar Bin Valentine That Sparkles(Post)

    Want a cute Valentine’s DIY that’s fast, affordable, and guaranteed to make someone smile? This one is chef’s kiss. We grabbed a “Let’s Cuddle” sign from the Target Dollar Spot for $3 and gave it a gl

    Real Men Wear Rhinestones - Part 1(Post)

    Life example #1: When I was six and my friend and I were struck by the urge to perform a “Jem and the Holograms” routine in the yard, never would we simply walk out into the sun in whatever Kool-Aid-s

    Swarovski New Colors for Fall 2016/Winter 2017 Trends(Post)

    Swarovski has announced new flat back crystal colors! Light Chrome is in already on our shelves and we are taking pre-orders now for Scarabaeus Green. We are expecting the first shipment of these f

    (Non)Word of the Day: Strassing(Post)

    Did you know? “Strassing” is a 21st century bungle of a word. “Strass,” its base word, is a type of brilliant leaded glass used to imitate gemstones; basically, an early European synonym for a rhinest

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    Swarovski "Be Yourself"(Post)

    As your local Minnesota source for rhinestones and costume trimmings and a Swarovski Authorized Reseller, we like to bring you the latest inspiration and innovation straight from Austria! Make sure

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback (5ss,

    What’s the Difference Between AB and Non-AB Rhinestones?(Post)

    While searching for rhinestones, you keep coming across an unfamiliar term—AB. What does AB stand for? And what's the difference between AB and non-AB rhinestones? Does it matter which kind you buy? T

    Sparkle in the Spotlight 2020 WINNER - Summit Dance Shoppe(Post)

    And the Winner Is... Summit Dance Shoppe We are excited to present Summit Dance Shoppe with the $500 prize and honor of being named the 2020 Sparkle in the Spotlight champion.  Stephanie Wise Olsen-El

    Swarovski New Colors for Spring/Summer 2014(Post)

    Have you seen these? Take a closer look at the two new fresh and beautiful Swarovski crystal colors: Light Silk and Crystal Rose Gold, available now in preparation for next year’s forecasted trends. T