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    Swarovski New Colors for Spring/Summer 2016 Trends(Post)

    Swarovski has just announced new flat back crystal colors! We are taking pre-orders now for Blush Rose, Metallic Sunshine and Light Chrome. We are expecting the first shipment of these flat backs, in

    What is a Rhinestone? A True Fairy Tale.(Post)

    It’s actually a sweet little beginning: Once upon a time, the banks of Europe’s Rhine River sparkled with thousands of rock crystal pebbles that gleamed in prismatic brilliance along the water’s edge.

    5 Advanced Techniques for Applying Rhinestones(Post)

    Rhinestones add a touch of glamour to any project. Whether you’re embellishing a dress for a special occasion or adding sparkle to your latest DIY, knowing how to apply rhinestones with advanced techn

    Swarovski New Colors for Spring/Summer 2017 Trends, part 1(Post)

    Swarovski has just announced new flat back crystal colors! We are taking pre-orders now by phone for Graphite and Yellow Opal. The first shipments of these flat backs have started to arrive. Created t

    20th Anniversary Sample Card Giveaway!(Post)

    UPDATE Sept 2019: We are in our last month of CELEBRATING 20 YEARS IN COLOR! 50% ALL SAMPLE CARDS with COUPON CODE: 20YEARS! FREE 20 YEAR SAMPLE CARD WITH EVERY SAMPLE CARD PURCHASE Offer exp

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    Swarovski Nails Inspiration & Innovation(Post)

    NEW Swarovski Crystals For Nails In 2021, JOMO not FOMO (Joy Of Missing Out vs. Fear Of Missing Out) willbe our catchword. A push towards soft, natural and tactile materials in cocooningshapes that cu

    ​MAXIMA Crystals By Preciosa®(Post)

    Now in the Spotlight, MAXIMA Crystals By Preciosa® MAXIMA Crystals By Preciosa® is the lead premium branded European crystal available for your luxury hand-crafted custom creations. Please request a

    Cool Tool of the Day: Swarovski Crystal Applicator Tool and Die Sets!(Post)

    Last summer, I heard it said that crystal Rivets and Rose Pins will be the future of the rhinestone industry; that the trends are moving towards a sweeping use of these inventive and innovative unions

    Minnesota Dance Team Getting Ready to Shine(Post)

    Some of the volunteers and RU employees who helped embellish the U of MN costumes with Swarovski crystal product.Swarovski® is constantly on the search to work with the most skilled artists worldwide,

    Book a Consult(Page)

    Distribution & Manufacturing Consultations Ready to Talk Crystal?

    ✨ Create with These Jewel Glues: Your Complete Rhinestone Glue Guide(Post)

    EDUCATION The Rhinestone Glue Guide: Choosing the Right Adhesive for Every Project Sparkle gets the attention, but glue does the work. When it comes to rhinestones, sparkle gets the attention—but glue