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    What’s your Jewel Cut Personality?(Post)

    What’s your Jewel Cut personality? Recognizing the major trend of lavish, luxury design for every budget (because we brought your requests to their ears, dear reader!), Swarovski® has just introdu

    New Swarovski Electric DeLite Colors(Post)

    CRYSTAL ELECTRIC LACQUER PRO DELITE EFFECTSWe are beyond thrilled to introduce this new color line! You have asked, we have asked, and Swarovski has listened; neon electric colors with the DeLite coat

    Back to School Sparkle: Your Style(Post)

    As much as we hate to see summer end, time will move on either way, and we can lessen the blow by focusing on the season’s perk: shopping. Yes, I’m serious. Back to school, back to studio. A new year

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    All Eyes on You(Post)

    All Eyes On You Dance is a pursuit of passion. It’s a thing of beauty, essential to our bodies, balancing to our minds and freeing to our spirits. Making a career out of dance is not an easy thing; ma

    LUX Austrian Crystal: New Colors and Sizes!(Post)

    We’re only three month into 2017 and we already have five new colors – and a new size- to introduce in LUX Austrian Crystal®. Where pink fades into yellow, we give you a sweet and sunny grown-up palet

    We Heart the Crystal Applicator Tool!(Post)

    Ladies and gentlemen, we announce the arrival of a PORTABLE and AFFORDABLE hand tool for use with our beloved Rivets and Rose Pins, as well as crystal Snap Fasteners and Buttons! This is a brand new S

    Sparkle In The Spotlight Designer - FreidaB(Post)

    Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheer

    Swarovski - Let there be COLOR!(Post)

    Swarovski Shimmer, DeLite & Electric Colors Swarovski offers a plethora of new colors - the most stunning yet 20 Shimmer Colors, 6 Electric Colors;10 DeLite Colors Integrate a powerful

    ​Dance Costume Inspiration from To Die For Costumes - McKenzie Huffman(Post)

    We welcomed an inside peek at the designer’s sketches, as the initial design concepts were being formed for this beauty of a costume. We are also sharing some pictures of the base of the costumes

    Tiaras, the New Year's Eve Must-Have(Post)

    Tiaras, the New Year's Eve Must-Have A Sparkling New Tradition As we bid farewell to another year and welcome a fresh start, it's time to elevate your New Year's Eve look. This year, a dazzling tiara

    Swarovski New Pave Cabochons!(Post)

    GET INSPIRED WITH NEW PAVE CABOCHONS!The new Pavé Cabochons are absolutely stunning, and they look amazing mixed with Shimmer effects and DeLite LacquerPro effects!  The Pavé Cabochons are available