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    Does it Matter Where I Buy My Rhinestones? (Post)

    Yes, it does. If you’re going to invest hours of your life into creating something beautiful, you want it to look the best it can. Beyond your artistry, the materials you choose make a big difference

    Support Theresa Cruz(Post)

    We met Theresa Cruz at our first Dance Teacher & Studio Owner Workshop in Chicago in 2013. She attended the workshop and the United Dance Merchants of America (UDMA) trade show in anticipation of open

    USDC 2017 – A Hurricane of Energy(Post)

    We had so much fun at USDC! Thank you to all who stopped by our Pro Lounge to relax with us and chat. We loved hearing your industry insight…and, sneaking a peek through the ballroom doors to witness

    Brighten Up Your Basics with Swarovski Crystals(Post)

    Schedules look a little different this season, so while you're still practicing and training, you might as well sparkle in whatever you're wearing! With many dancers taking virtual classes, whether i

    Ovation Design Box: Bring Our Showroom to You!(Post)

    Ready Set Sparkle!  France, Australia, Asia, Florida...we have customers from all over the world looking to sparkle up their projects, and every one has unique needs.  But, what's the hardest

    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    Meet the Sparkle in the Spotlight 2018 Designers(Post)

     As we kick off our 2019 Sparkle in the Spotlight Swarovski Design Contest, we want to take a look back and the very talented designers who participated in our 2018 contest.  Each of the designers

    DIY Dance Costume (Simple)(Post)

    It's quite simple to sparkle your own design with any of our crystal brands. Here we chose PriceLess Crystals, our most cost-effective crystal. Which still allows your costume to sparkle and standout.

    We Support Artists(Post)

    We're talking to you, creator! It’s not just rhinestones that make you shine. After all, paint on a palette is still just paint- it takes the imagination and the action of an artist to bring the color

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    DIY Dance Costume (Advanced)(Post)

    For the dancer who wants to sparkle on stage, to the soloist who wants to captivate the audience, to the 3rd place finalist on World of Dance - sometimes you just want the best! Check out this t

    Crystal Avenue: Affordable Sparkle for Prom & Bridesmaids(Post)

    Big moments deserve a little extra sparkle. Whether you're getting ready for prom, standing beside your best friend on her wedding day, or planning your own bridal look, you want to feel confident, p

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