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    Purple Color Psychology: What Does the Color Purple Signify?(Post)

    What Does the Color Purple Signify? Have you ever wondered why the color purple makes us feel so mesmerized and charmed? You can find shades of purple just about everywhere: in clothing, décor, art—ev

    NEW Shimmer Effects(Post)

    Swarovski keeps adding more to the shimmer collection. Please welcome, Rose Peach Shimmer to the stage! Shop Rose Peach Shimmer: Available in Hotfix (6ss, 10ss, 16ss, 20ss, & 34ss) and Flatback (5ss,

    Ultra Violet, Color of the Year 2018(Post)

    You know we love our purple here in RU’s home state, Minnesota. Purple pride for the Vikings, purple anything (with flare) for Prince. So, we’re extra excited for this year’s Color of the Ye

    How to Use the BeJeweler Pro: Your Complete Beginner's Guide(Post)

    A HOTFIX APPLICATOR TUTORIAL Professional sparkle, no mess. Ready to add professional sparkle to your projects without messy glue or complicated setups? The BeJeweler Pro Hot Fix Applicator makes app

    Savannah Manzel World of Dance - Never Before Seen Costume!(Post)

    Our sweet and talented Savannah Manzel made it all the way to the semi-finals on season 4 of World of Dance. She had the experience of a life time, wowing the judges and audience on the big stage (wit

    DIY Gifting - S'well Water Bottle(Post)

    Check Out This Great DIY gift idea from Christine Murphy DesignsS’well bottles are all the rage right now! Whether you are at the gym, in the library, or hanging with your friends at the local coffee

    Rhinestones for Dance(Page)

    CRYSTAL COLLECTION Rhinestones for D

    New Color from Swarovski- Iris!(Post)

    The Power of Purple New in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Amethys

    Sparkle In the Spotlight 2018 Costume Competition(Post)

    As part of our celebration of 20 years inspiring amazing dance costume creations, we present to you the first participants in the Swarovski® Sparkle In the Spotlight 2018 dance costume competition!Six

    Swarovski for Rhythmic Gymnastics(Post)

    Swarovski Crystals and Rhythmic Gymnastics- a Winning Combination Next-level leotards: Xirius Rose Hotfix crystals, Drop and Galactic Sew-on Stones come in a bold and brilliant range of hues Add power

    Prince Rests in Style in Paisley Park(Post)

    We’ve had the chance to help you with many amazing, truly humbling projects over nearly 20 years, and each one has a story to tell. This past year, one hit pretty close to home. Based in Minneapoli

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things