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    New! Nail Bundle for Nail Techs and Distributors(Post)

    WHILE SUPPLIES LAST! $1030 Retail ValueAs a bundle we are able to offer huge savings; pick up this LIMITED-EDITION PRODUCT BUNDLE before they are gone! Note: Distributors should purchase 3-bundles to

    ​Dance Costume Inspiration from To Die For Costumes - Mary Huffman(Post)

    We are thrilled to announce the new and exciting partnership with To Die For Costumes/Black Label Designs! She's been saving this one for the big reveal and we couldn't be happier to be a part of i

    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    GEMGEL Adhesive Design & Shine Nail Art Competition(Post)

    WIN A $500 VISA GIFT CARD!Calling all nail techs, it's your chance to DESIGN AND SHINE ✨ We want you to show us your skills and apply to be one of five techs chosen to compete for the public vote! Des

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed as Crystalpi

    DIY Dance Costume (Advanced)(Post)

    From your most advanced dancer,  to your daughter who you want to shine in the spotlight with her new dance solo, to the 3rd place finalist on World of Dance - sometimes you just want the best! Check

    NEW Swarovski DeLite Colors(Post)

    LOVE ALL Crystal and Emotions - Unfolding the Passion of CreativityAs an extension of the Lacquer Pro color family, Swarovski announces the addition of five new Delite Effect colors with their Fall/Wi

    New! Swarovski CRYSTALPIXIE(Post)

    Brand New Packaging & Assortment CRYSTALPIXIE is both innovative and effortlessly simple. Consisting of tiny loose crystals easily applied for a sparkling finish, it breathes magic and mesmerizing cry

    MInneapolis Showroom and Design Space(Post)

    Showroom Hours A SPACE FOR CREATIVITY We welcome you to visit our creative showroom and design space near Minneapolis, Minnesota.  We love selecting crystals, appliques, trims, and jewelry as we hel

    Swarovski Nails Inspiration & Innovation(Post)

    NEW Swarovski Crystals For Nails In 2021, JOMO not FOMO (Joy Of Missing Out vs. Fear Of Missing Out) willbe our catchword. A push towards soft, natural and tactile materials in cocooningshapes that cu

    How to Design for a Dance Costume (Part 2)(Post)

    Sparkling accessories tucked into a highly textured costume. Rhinestone rows and scattered Swarovski Crystals. A solid panel of sparkle made from alternating snug rows of Swarovski Crystals. The stro

    Why Are Rhinestones Called Rhinestones?(Post)

    Why are rhinestones called rhinestones?  What is a rhinestone?Rhinestones are named after sparkling quartz pebbles once found on the banks of the Rhine River in Europe. It's said that these pebble