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    Black Color Psychology: What Does the Color Black Mean?(Post)

    Do you love the power, mystery, and timeless allure of black tones? If so, then you’re not alone! In fact, the color black is rooted in centuries-old symbolism that transcends clothing and decor. Whet

    Swarovski Spring/Summer Launch(Post)

    For 2020, trend researchers foresee one overarching theme: emotions. Swarovski experts have broken this theme down into four creative directions to reflect the master trends for Spring/Summer 2020

    Preciosa® Branding (Post)

    Crystals from the heart of Europe | Bohemian crafted since 1548 Preciosa is a global leader in supplying premium crystal components for luxury brands, custom artists and the DIY'er. With nearly five

    National LIVE CREATIVE DAY - Featuring the Art of Gigi(Post)

    "Soul Tree" By Gigi Turker Did you know National Live Creative Day is observed annually on September 14th? Well, it is and it's time to let the world see your creativity all day long! T

    New Color from Swarovski- Iris!(Post)

    The Power of Purple New in our store from Swarovski, the ever captivating new color Iris. Iris is the perfect shade of medium purple. Paler than Amethyst, yet blazing more intensely than Light Amethys

    Sparkle In the Spotlight Competition 2020​(Post)

    Sparkle In the Spotlight Competition 2020 This is our 3rd year with this exciting competition of inspiring dance costume creations. We are excited to present to you the six participants in the Swarov

    Big Show Stopping Sparkle with 48ss COLORS(Post)

    SHOP 48ss COLORSSaveSave SaveSave SaveSave SaveSave SaveSave

    Advanced Crystal- Swarovski’s Cleaner, Greener Stone(Post)

    Swarovski has developed a crystal made with a completely new recipe. Imagine the finest chocolate you’ve ever had- smooth, glossy surface, rich and full aroma with a hint of sweetness, the characteris

    European Crystal Brilliance | An Unmatched Clarity(Post)

    Unmatched Clarity And Brilliance Of European Crystals SHOP MAXIMA Crystals by Preciosa  |   SHOP LUX European Crystal Unrivaled Sparkle If you’ve ever worked with rhinestones that looked fine in the p

    Preciosa Company Profile(Post)

    A Global Leader in Crystal Production Preciosa is a global leader in supplying premium crystal components for luxury brands, custom artists and the DIY'er. With nearly five centuries of glassmaking t

    What Does the Color Green Mean & Symbolize?(Post)

    Are you looking to add punch and pizzazz to your upcoming fashion or artistic endeavor? A great way to make a statement with your project is by incorporating the bold, bright color green. What is the

    How Bohemia Shaped Swarovski and Preciosa(Post)

    HERITAGE STORY The Cradle of Sparkle: How Bohemia Shaped Swarovski® and Preciosa® Two crystal empires. One Bohemian valley. Centuries of inherited artistry. When we think of the world's most brillia