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Authentic European Crystal Brilliance: MAXIMA vs LUX SHOP MAXIMA Crystals by Preciosa  |  SHOP LUX European Crystal MAXIMA Crystals by Preciosa® vs LUX European Crystal™ When it comes to sparkle that

For 2020, trend researchers foresee one overarching theme: emotions. Swarovski experts have broken this theme down into four creative directions to reflect the master trends for Spring/Summer 2020

I wouldn’t say I’m complaining, per se, but for me, one of the gravest disappointments of living inside a taller body is that people don’t make a habit of picking me up and flinging me about like t

"Soul Tree" By Gigi Turker Did you know National Live Creative Day is observed annually on September 14th? Well, it is and it's time to let the world see your creativity all day long! T

Well, they’ve done it again. Always on the verge of something groundbreaking, Swarovski has created the most brilliant crystal flat back to date: Xirius 2088 flat back. Sounds like something from spac

Remember last December when Marsala was selected by Pantone as the 2015 Color of the Year? Ohh…yeah, that’s right. Have you noticed that you’ve been living amongst it these past months? Handbags, t

There’s a lot of neat stuff waiting for you on our shelves. If all you’ve been searching for is rhinestones, you’ve just scratched the surface- our product selection extends far beyond our flat back l

Sparkle in the Spotlight 2020 - Viola Bernice Collection This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied

Keep up, dear reader. We're highlighting some of the creative ways that our customers use flat back rhinestones in their projects this week. We have four flat back lines for every budget, each with a

In my sleuthing journalism, I've uncovered some sweet, some smarmy truths about the folks behind your glittering Rhinestone Unlimited packages. Who are these people on the other side of your order, re

Sparkle in the Spotlight 2020 - To Die For Costumes This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th

Showroom Hours A SPACE FOR CREATIVITY We welcome you to visit our creative showroom and design space near Minneapolis, Minnesota.  We love selecting crystals, appliques, trims, and jewelry as we hel