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    RU Employee Becomes a Crystal Culture Nail Stylist(Post)

    These 33 women, now Crystal Culture Stylists, are part of the elite team of nail art educators, able to go forth and spread some sparkle, training other nail artists in the latest and greatest ways to

    The Crystal Ninja, Sparkling Superpower(Post)

    The Crystal Ninja. Who is this sparkling superpower? An expert in the art of embellishing, she sneaks around in a Jet Hematite-covered catsuit, moving with the shadows until your back is turned- then,

    Prince Rests in Style in Paisley Park(Post)

    We’ve had the chance to help you with many amazing, truly humbling projects over nearly 20 years, and each one has a story to tell. This past year, one hit pretty close to home. Based in Minneapoli

    Swarovski Electric Color Crystals for Nails(Post)

    As proud Swarovski Authorized Reseller and packager of Swarovski retail-ready crystals for nails art, we continue to bring our customers the latest innovations from Swarovski. Our commitment is ser

    New Swarovski Electric DeLite Colors(Post)

    CRYSTAL ELECTRIC LACQUER PRO DELITE EFFECTSWe are beyond thrilled to introduce this new color line! You have asked, we have asked, and Swarovski has listened; neon electric colors with the DeLite coat

    Red Color Meaning | Jewelry Symbolism And Significance(Post)

    Red Color Meaning: Symbolism And Significance In Jewelry Red has always been a color of deep significance, evoking emotions and commanding attention. In the world of jewelry, it symbolizes passion, po

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    Xirius Stone, Serious Sparkle(Post)

    Well, they’ve done it again. Always on the verge of something groundbreaking, Swarovski has created the most brilliant crystal flat back to date: Xirius 2088 flat back. Sounds like something from spac

    Back to School Sparkle: Your Style(Post)

    As much as we hate to see summer end, time will move on either way, and we can lessen the blow by focusing on the season’s perk: shopping. Yes, I’m serious. Back to school, back to studio. A new year

    All Eyes on You(Post)

    All Eyes On You Dance is a pursuit of passion. It’s a thing of beauty, essential to our bodies, balancing to our minds and freeing to our spirits. Making a career out of dance is not an easy thing; ma

    What’s your Jewel Cut Personality?(Post)

    What’s your Jewel Cut personality? Recognizing the major trend of lavish, luxury design for every budget (because we brought your requests to their ears, dear reader!), Swarovski® has just introdu

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama