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    Swarovski Crystals - Electric vs. Electric DeLite(Post)

    So much neon, how to choose?!Swarovski Crystals showcases two collections of radiant neon colors. Electric vs Electric DeLite. First came the Electric.Electric colors add that pop of color to any mate

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things

    Pro Lounge at USDC(Post)

    Rhinestones Unlimited and Swarovski invite you to kick back and relax in our luxurious Pro Lounge, an exclusive benefit for you at the 2017 United States Dance Championships in Orlando, Florida, Septe

    RU Employee Becomes a Crystal Culture Nail Stylist(Post)

    These 33 women, now Crystal Culture Stylists, are part of the elite team of nail art educators, able to go forth and spread some sparkle, training other nail artists in the latest and greatest ways to

    Prince Rests in Style in Paisley Park(Post)

    We’ve had the chance to help you with many amazing, truly humbling projects over nearly 20 years, and each one has a story to tell. This past year, one hit pretty close to home. Based in Minneapoli

    MAXIMA and LUX Case Pricing: Wholesale Savings for 2026(Post)

    WHOLESALE UPDATE MAXIMA and LUX Case Pricing: Wholesale Savings for 2026 Case discounts, current promotions, and quantity breakdowns for preferred business pricing customers. MAXIMA Crystals by Preci

    Equal Price, But Unmatched Service(Post)

    Good news for any of you who like your money—Rhinestones Unlimited now offers a price match promise. If you see the same product somewhere else for a lesser price, tell us. We’ll sell you the item at

    Cool Tool of the Day: Swarovski Crystal Applicator Tool and Die Sets!(Post)

    Last summer, I heard it said that crystal Rivets and Rose Pins will be the future of the rhinestone industry; that the trends are moving towards a sweeping use of these inventive and innovative unions

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    Dance Costume Inspiration from To Die For Costumes - Katerina Conley(Post)

    To Die For Costumes made this gorgeous costume for a precious little doll, who is seven years old, by the name of Katerina Conley. She is dancing to a lyrical solo, "A Million Dreams." Katerina's mom

    The Crystal Ninja, Sparkling Superpower(Post)

    The Crystal Ninja. Who is this sparkling superpower? An expert in the art of embellishing, she sneaks around in a Jet Hematite-covered catsuit, moving with the shadows until your back is turned- then,

    Sparkle in the Spotlight 2020 WINNER - Summit Dance Shoppe(Post)

    And the Winner Is... Summit Dance Shoppe We are excited to present Summit Dance Shoppe with the $500 prize and honor of being named the 2020 Sparkle in the Spotlight champion.  Stephanie Wise Olsen-El