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    Come Alive in Color in 2017(Post)

    2017 is exploding with new hues to love! Swarovski® alone has given us more than 20 new crystal shades and effects in our lineup this year (and, it’s only February!). In stock and ready to ship: Rainb

    Cool Tool of the Day: Hot Fix Tools!(Post)

    You didn’t think we’d get through praising our many Cool Tools without mentioning the Hot Fix Tools, did you? The name spells it out for you. It’s a tool- check. It fixes things- namely, blah thing

    A Priceless Apple for your Teacher!(Post)

    PRICELESS CRYSTAL: An apple for the teacherWelcome back-to-school to all our students, near and far, and to our beloved teachers who educate, care for, develop, enrich, inspire, and encourage our chil

    Sparkle in the Spotlight 2020 Designer - Anicca Esthetics(Post)

    Sparkle in the Spotlight 2020 - Anicca Esthetics This is our 3rd year with this exciting dance costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in

    Minnesota Dance Team Getting Ready to Shine(Post)

    Some of the volunteers and RU employees who helped embellish the U of MN costumes with Swarovski crystal product.Swarovski® is constantly on the search to work with the most skilled artists worldwide,

    Camp Sendoff - Best of Luck UMDT!(Post)

    Since participating in the United Dance Association/United Cheer Association (UDA/UCA) national finals sixteen years ago- a competition for the dancers, cheer leaders, even the mascots of colleges an

    Cool Tool of the Day: Pick-N-Stick (and more)!(Post)

    Crazy nails and tiny stones make non-tasty butterfingers out of any rhinestone job. If you can’t pick up your embellishing elements, how can you wow the crowd with your glitzy pizzazz? Make things

    Swarovski New Colors Fall/Winter 2014-15(Post)

    After careful consideration, Swarovski has released two beautiful new crystal shades, predicting hot colors of future seasons, and manufacturing has begun! Available now, designers of all genres ha

    Sparkle in the Spotlight 2020 Designer - To Die For Costumes(Post)

    Sparkle in the Spotlight 2020 - To Die For Costumes This is our 3rd year with this exciting costume creating competition, Sparkle In the Spotlight. This year we partnered with Swarovski and tied in th

    RU Employee Becomes a Crystal Culture Nail Stylist(Post)

    These 33 women, now Crystal Culture Stylists, are part of the elite team of nail art educators, able to go forth and spread some sparkle, training other nail artists in the latest and greatest ways to

    Converse and Crystals(Post)

    One of my life’s discoveries is “Chuck Taylors unite the world.” In fact, I’ve seriously considered contacting Converse to start a global campaign around this truth. (Or, at the very least, create

    RU Presents: The Bersten Ballroom Boys of SYTYCD (Part 1)(Post)

    Rhinestones Unlimited Presents . . . The Bersten Ballroom Boys of SYTYCD Season 10!Dear readers, I am graciously (but, momentarily) giving up the spotlight, stepping down from my platform to welcome a