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    What’s your Jewel Cut Personality?(Post)

    What’s your Jewel Cut personality? Recognizing the major trend of lavish, luxury design for every budget (because we brought your requests to their ears, dear reader!), Swarovski® has just introdu

    DIY Dance Costume (Advanced)(Post)

    DIY Dance Costume (Advanced) Once again, Christine Murphy, can take a simple grey mesh leotard and turn it into a stunning, show stopping design. What was once a lonely leo on the rack, is now gracing

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    The Crystal Ninja, Sparkling Superpower(Post)

    The Crystal Ninja. Who is this sparkling superpower? An expert in the art of embellishing, she sneaks around in a Jet Hematite-covered catsuit, moving with the shadows until your back is turned- then,

    New Swarovski Electric DeLite Colors(Post)

    CRYSTAL ELECTRIC LACQUER PRO DELITE EFFECTSWe are beyond thrilled to introduce this new color line! You have asked, we have asked, and Swarovski has listened; neon electric colors with the DeLite coat

    LUX Austrian Crystal: New Colors and Sizes!(Post)

    We’re only three month into 2017 and we already have five new colors – and a new size- to introduce in LUX Austrian Crystal®. Where pink fades into yellow, we give you a sweet and sunny grown-up palet

    All Eyes on You(Post)

    All Eyes On You Dance is a pursuit of passion. It’s a thing of beauty, essential to our bodies, balancing to our minds and freeing to our spirits. Making a career out of dance is not an easy thing; ma

    Tiaras, the New Year's Eve Must-Have(Post)

    Tiaras, the New Year's Eve Must-Have A Sparkling New Tradition As we bid farewell to another year and welcome a fresh start, it's time to elevate your New Year's Eve look. This year, a dazzling tiara

    Swarovski Cabachons & Pearls(Post)

    Beautiful Swarovski pearls and jet hematite cabochons are now available in several shapes lending texture, depth and elegance to your crystal design.  Most pearl cabochon styles are available in hot f

    We Heart the Crystal Applicator Tool!(Post)

    Ladies and gentlemen, we announce the arrival of a PORTABLE and AFFORDABLE hand tool for use with our beloved Rivets and Rose Pins, as well as crystal Snap Fasteners and Buttons! This is a brand new S

    Sparkle In The Spotlight Designer - Petra Designs(Post)

    Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheer

    A Quick Pick-Me-Up(Post)

    I wouldn’t say I’m complaining, per se, but for me, one of the gravest disappointments of living inside a taller body is that people don’t make a habit of picking me up and flinging me about like t