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    Sparkle in the Spotlight 2020 WINNER - Summit Dance Shoppe(Post)

    And the Winner Is... Summit Dance Shoppe We are excited to present Summit Dance Shoppe with the $500 prize and honor of being named the 2020 Sparkle in the Spotlight champion.  Stephanie Wise Olsen-El

    Swarovski - Mix & Match Popular Crystal Effects(Post)

    SHOP HERE for all these Crystal Effects   Inspo: Everyone loves a little inspiration. Swarovski has reminded us to get inspired by mixing rectangular Sew-On Crystals with round Flat Back Crystals fea

    Equal Price, But Unmatched Service(Post)

    Good news for any of you who like your money—Rhinestones Unlimited now offers a price match promise. If you see the same product somewhere else for a lesser price, tell us. We’ll sell you the item at

    RU Employee Becomes a Crystal Culture Nail Stylist(Post)

    These 33 women, now Crystal Culture Stylists, are part of the elite team of nail art educators, able to go forth and spread some sparkle, training other nail artists in the latest and greatest ways to

    Cool Tool of the Day: Swarovski Crystal Applicator Tool and Die Sets!(Post)

    Last summer, I heard it said that crystal Rivets and Rose Pins will be the future of the rhinestone industry; that the trends are moving towards a sweeping use of these inventive and innovative unions

    Prince Rests in Style in Paisley Park(Post)

    We’ve had the chance to help you with many amazing, truly humbling projects over nearly 20 years, and each one has a story to tell. This past year, one hit pretty close to home. Based in Minneapoli

    The Crystal Ninja, Sparkling Superpower(Post)

    The Crystal Ninja. Who is this sparkling superpower? An expert in the art of embellishing, she sneaks around in a Jet Hematite-covered catsuit, moving with the shadows until your back is turned- then,

    NEW Crystalpixie™ Edge(Post)

    Swarovski® announces a new addition to the crystals for nail art market with Crystalpixie™ Edge! This funkier version of the classic Crystalpixie™ - which has been renamed as Crystalpi

    Our Feature in The Swarovski Dance Magazine(Post)

    There is a time for humility. There is a time for reserve. And, then, there are times when you celebrate all you have accomplished! We all know that progress takes a lot of work and a lot of dedicatio

    What’s your Jewel Cut Personality?(Post)

    What’s your Jewel Cut personality? Recognizing the major trend of lavish, luxury design for every budget (because we brought your requests to their ears, dear reader!), Swarovski® has just introdu

    UDMA Recap(Post)

    Thanks Chicago for a great time! We are back to filling your rhinestone orders after a fun weekend at the United Dance Merchants of America (UDMA) show October 14th & 15th in Chicago. Congrats to Tama

    DIY Dance Costume (Advanced)(Post)

    DIY Dance Costume (Advanced) Once again, Christine Murphy, can take a simple grey mesh leotard and turn it into a stunning, show stopping design. What was once a lonely leo on the rack, is now gracing