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    13 Ways (Including DIY!) to Keep “Comfy” Pretty on Prom Night(Post)

    Ahh, prom. A time to take the leap and tell your dream date- OMG- you’re, like, totally into them. A time to feel pampered, primped and pretty. A time to DANCE. (Showing off all those moves

    DIY Crystallized Ombré Appliques(Post)

    Tutorial Step by Step SELECT YOUR APPLIQUES Choose from our 3 styles of mirrored pairs of white DIY appliques here. We recommend picking up one extra applique to use for testing your colors.

    Get Inspired with Crystal Electric Violet(Post)

    GET INSPIRED!Discover design possibilities with the NEW Crystal ELECTRIC VIOLETZIG ZAG Create bold lines by combining multiple Electric LacquerPro effects, mixed with the softness of LacquerPro DeLite

    Whoops, Fail!(Post)

    Haha! Dear reader, I totally biffed the color pairing suggestion in last month's article, "Swarovski New Colors for Spring/Summer 2017 Trends, part 2":     In actuality, PURPLE is th

    Support Theresa Cruz(Post)

    We met Theresa Cruz at our first Dance Teacher & Studio Owner Workshop in Chicago in 2013. She attended the workshop and the United Dance Merchants of America (UDMA) trade show in anticipation of open

    Modern Metallics(Post)

    Metallic elements continue to rise to the top of fashion trends, and it’s no real wonder. Acting as shy neutrals and scene stealers, elegant accents and in-your-face mind-blowing alternative

    University of Minnesota Dance Team Sponsorship 2018(Post)

    If you think you have school spirit, take a look at the University of Minnesota, whose mascot and dancers have won national awards steadily for the past two decades. The U of M Dance Team has, in fact

    Swarovski New Colors for Fall/Winter 2015-16 Trends(Post)

    Swarovski has just announced their new colors! We are taking pre-orders now for Smoky Mauve- a Standard Color- and Paradise Shine- a Coated Color. We are expecting the first shipment of these flat bac

    Swarovski Nails Inspiration & Innovation(Post)

    NEW Swarovski Crystals For Nails In 2021, JOMO not FOMO (Joy Of Missing Out vs. Fear Of Missing Out) willbe our catchword. A push towards soft, natural and tactile materials in cocooningshapes that cu

    Sparkle In The Spotlight Designer - The Dance Complex(Post)

    Our 2020 season is all about supporting artists. Artists and artist athletes such as dancers, figure skaters, gymnasts, drag queens, figure posing competitors, western show competitors and cheerleader

    Nail Art "for Art's Sake"(Post)

    Ahh, nails. Self-expression is all in the details, right? Well, nails are definitely a detail. Shellacking the tiniest tips of your paws in color is just as ridiculous as any beauty routine (who thoug

    USDC 2017 – A Hurricane of Energy(Post)

    We had so much fun at USDC! Thank you to all who stopped by our Pro Lounge to relax with us and chat. We loved hearing your industry insight…and, sneaking a peek through the ballroom doors to witness